{"product_id":"amuse","title":"Amuse","description":"\u003ch2 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eThe Seoul-Born Vegan Beauty Brand Everyone's Obsessed With\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAMUSE launched in Seoul in 2017 with one simple idea: makeup should feel as good as it looks. Every product is 100% vegan, cruelty-free, and made with clean, skin-friendly ingredients — but AMUSE never lets \"clean beauty\" mean boring. The brand's whole identity is built around good vibes: playful packaging, candy-bright colors, and a laid-back, feel-good energy that mirrors Seoul's street style. In 2024, luxury beauty group Shinsegae International acquired AMUSE, giving the brand serious backing to expand globally while keeping its indie, youth-driven spirit intact.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCult-Favorite Products You'll Actually Repurchase\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eJel-Fit Tint\u003c\/strong\u003e — The tint that made AMUSE famous. A jelly-textured lip stain that feels wet and glossy but lasts up to 12 hours without drying out your lips.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDew Tint\u003c\/strong\u003e — A softer, more moisturizing sister to the Jel-Fit, beloved for its natural flushed-lip finish.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDew Power Vegan Cushion \/ Dew Jelly Master Cushion\u003c\/strong\u003e — Glowy, skin-like cushion foundations that Korean beauty editors constantly recommend for that \"your skin but better\" look.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCeramic Skin Perfector Cushion\u003c\/strong\u003e — A matte-leaning cushion in a genuinely photogenic ceramic-style compact.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCheek Tok Tok\u003c\/strong\u003e — A cream blush that taps on like a second skin, giving that just-pinched, sun-kissed flush.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe K-Pop Face That Put It on the Map\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAMUSE's biggest breakthrough moment came when IVE member \u003cstrong\u003eJang Wonyoung\u003c\/strong\u003e — one of the most in-demand faces in K-pop right now — became the brand's muse, appearing across campaigns as the \"AMUSE GIRL.\" The brand even built an AI-generated digital character around that same concept for its flagship store experiences. Compared to other Korean indie beauty labels, AMUSE stands out for pairing genuinely innovative textures (that jelly-tint formula wasn't really a thing before AMUSE) with a full vegan, cruelty-free promise — most competitors offer one or the other, not both.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy Buy It in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAMUSE's flagship stores are destinations in their own right. The Seongsu-dong flagship, nicknamed \"Pink House,\" is a full sensory brand-world experience with exclusive, in-store-only shades and collaborations you won't find online or abroad. Seongsu itself is one of Seoul's trendiest neighborhoods right now, so a stop here doubles as a proper Seoul experience — plus you're guaranteed 100% authentic product and the newest releases before they roll out internationally.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePrice Range\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLip tints \u0026amp; lip products: approx. \u003cstrong\u003e₩17,000–25,000 (US$13–19)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCushion foundations: approx. \u003cstrong\u003e₩38,000–52,000 (US$28–38)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCheek \u0026amp; eye products: approx. \u003cstrong\u003e₩18,000–34,000 (US$14–25)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhere to Buy in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAMUSE Pink House (Flagship)\u003c\/strong\u003e — 10-2 Yeonmujang-gil, Seongdong-gu, Seoul (Seongsu-dong)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAMUSE Hannam Showroom\u003c\/strong\u003e — Hannam-dong, Yongsan-gu, Seoul\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eParnas Mall\u003c\/strong\u003e — 521 Teheran-ro, Gangnam-gu, Seoul\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eLotte Young Plaza\u003c\/strong\u003e — 1F, 67 Namdaemun-ro, Jung-gu, Seoul\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHyundai U-Plex Sinchon\u003c\/strong\u003e — 1F, 13 Yonsei-ro, Seodaemun-gu, Seoul\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eLotte World Mall\u003c\/strong\u003e — B1F, 300 Olympic-ro, Songpa-gu, Seoul\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eIFC Mall Yeouido\u003c\/strong\u003e — L1F, 10 Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOlive Young\u003c\/strong\u003e — nationwide stores and online\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWebsite: \u003ca href=\"https:\/\/amusemakeup.com\/\" title=\"https:\/\/amusemakeup.com\/\" target=\"_blank\"\u003e\u003cspan\u003ehttps:\/\/amusemakeup.com\/\u003c\/span\u003e \u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/amuse\/\" target=\"_blank\" title=\"https:\/\/www.instagram.com\/amuse\/\" rel=\"noopener\"\u003e@amuse\u003c\/a\u003e \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/amuse\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/amuse\/\" title=\"https:\/\/www.instagram.com\/amuse\/\" rel=\"noopener\" target=\"_blank\"\u003e@amuse\u003c\/a\u003e\u003c\/p\u003e","brand":"Amuse","offers":[{"title":"Default Title","offer_id":47335506968751,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/amuse.jpg?v=1786344552","url":"https:\/\/seoulshopper.com\/products\/amuse","provider":"SEOULSHOPPER","version":"1.0","type":"link"}