{"product_id":"apricot-studios","title":"Apricot Studios","description":"\u003ch2 dir=\"ltr\" class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eThe Dad-Designed Label Turning Parenthood Into Style\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eApricot Studios began with a very ordinary, very universal feeling: the nervous, tender excitement of becoming a parent for the first time. Founded under ARRNN Co., Ltd. and led by a designer-dad, the brand's whole philosophy is summed up in one simple line — \u003cem\u003e\"let kids be kids.\"\u003c\/em\u003e Instead of over-styled, adult-mimicking fashion, Apricot Studios makes clothes and gear that are soft, practical, and made for real daily life with children. It's become one of Korea's favorite family lifestyle labels precisely because it doesn't try too hard — everything feels effortless, considered, and quietly beautiful.\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFour Lines, One Family Wardrobe\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eApricot\u003c\/strong\u003e — the core kidswear line (roughly sizes 90–130cm), full of everyday basics like striped dresses, waffle-cotton sets, checked shorts, and easy shirts in a soft, natural color palette.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBabycot\u003c\/strong\u003e — the baby line (6–18 months), all seersucker rompers, soft tops, and gentle prints designed for delicate skin.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFamily Life\u003c\/strong\u003e — the brand's most talked-about category, featuring bags and lifestyle goods for the whole family, not just the kids.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSkinwear arrnn\u003c\/strong\u003e — cozy, breathable indoor wear and loungewear, including popular \"tummy-friendly\" loungewear sets for babies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Bag Every Korean Parent Swears By\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eApricot Studios' breakout hit isn't a piece of clothing — it's a bag. The \u003cstrong\u003eCastanet Backpack\u003c\/strong\u003e, a 2-in-1 insulated diaper bag that converts between tote and backpack, has been reordered over 20 times since its 2023 launch and is widely nicknamed Korea's \"national diaper bag.\" Its combination of cooler-bag insulation, generous storage, and a design plain enough for any parent (or grandparent) to carry has made it a genuine word-of-mouth phenomenon. The brand followed it up with the equally popular \u003cstrong\u003eMorning Bag\u003c\/strong\u003e and \u003cstrong\u003eFamily Pocket Camper Bag\u003c\/strong\u003e, both designed to carry an entire family's outing essentials.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePrice Range\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eKidswear \u0026amp; baby clothing: approx. ₩13,000–₩55,000 (~$10–$40)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFamily bags: approx. ₩32,000–₩99,000 (~$24–$72)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\" class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhere to Buy in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSeoul Forest House\u003c\/strong\u003e — 40-11 Seoulsup 2-gil, Seongdong-gu, Seoul, 2F (near Seoul Forest Park, in the trendy Seongsu-dong area)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe Hyundai Seoul House\u003c\/strong\u003e — 108 Yeouidaero, Yeongdeungpo-gu, Seoul, 5F, inside The Hyundai Seoul department store\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cem\u003e(Additional stores are located outside Seoul in Pangyo, Cheongju, Daegu, Busan, and Gwangju, mostly inside Hyundai and Shinsegae department stores.)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWebsite: \u003ca href=\"https:\/\/apricotstudios.co.kr\/\" title=\"Apricot Studios\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003ehttps:\/\/apricotstudios.co.kr\/\u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/apricotstudios.co.kr\/\"\u003e\u003c\/a\u003e\u003cbr\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/apricotstudios_\/\" title=\"https:\/\/www.instagram.com\/apricotstudios_\/\" rel=\"noopener\" target=\"_blank\"\u003e@apricotstudios\u003c\/a\u003e\u003cbr\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/apricotstudios_\/\" title=\"https:\/\/www.instagram.com\/apricotstudios_\/\" rel=\"noopener\" target=\"_blank\"\u003e@apricotstudios\u003c\/a\u003e\u003ca href=\"https:\/\/www.instagram.com\/apricotstudios_\/\" title=\"https:\/\/www.instagram.com\/apricotstudios_\/\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Apricot Studios","offers":[{"title":"Default Title","offer_id":47298777415855,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/apricotstudios.jpg?v=1785732826","url":"https:\/\/seoulshopper.com\/products\/apricot-studios","provider":"SEOULSHOPPER","version":"1.0","type":"link"}