{"product_id":"eastlogue","title":"Eastlogue","description":"\u003ch2 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eThe Seoul Label Turning Field Gear Into Modern Menswear\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFounded in Seoul in 2011, EASTLOGUE is the menswear label that made \"made well\" cool again in Korea. The name is a mash-up of \"East\" and \"-logue\" (as in dialogue) — a nod to a brand based in Asia telling its own story about clothing history. Before writing a single collection, founder and director Lee Dong-gi spent time studying the roots of menswear itself, and that research-first mindset still shows in everything the brand makes. EASTLOGUE takes its cues from traditional sportswear — the sturdy, purpose-built gear once worn for hunting, fishing, hiking, and military service — and rebuilds it with a cleaner, more wearable silhouette. The result is what the brand calls its \"TIMELESS\" philosophy: clothes with real tailoring and balance that don't chase seasonal trends. It's the kind of label Korean menswear nerds quietly recommend to each other, and once you feel the construction, you get why.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eInside the Rack: Lines and Standouts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEASTLOGUE runs three main lines. The flagship \u003cstrong\u003eEASTLOGUE\u003c\/strong\u003e collection covers outerwear-driven staples — field jackets, work shirts, knitwear, and outdoor-inspired coats — all with the brand's signature military-and-workwear DNA. \u003cstrong\u003eEASTLOGUE WOMAN\u003c\/strong\u003e applies the same philosophy to womenswear, from tailored jackets to easy knitwear. And \u003cstrong\u003ePERMANENT\u003c\/strong\u003e, launched for the brand's 10th anniversary, strips things back to essentials — T-shirts, sweats, shirts, and denim meant to be worn on repeat rather than chased seasonally. Across all three, jackets and outerwear are where the brand really shines — hunting-inspired shooting jackets, waxed field coats, and cleanly cut work jumpers are the pieces people build a wardrobe around.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Collab Machine\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePart of what keeps EASTLOGUE feeling fresh is its steady stream of collaborations — with New Balance, Brooks Brothers, Gloverall, Descente, Nanga, Merrell 1TRL, Reebok, Gramicci, Tricker's, and even actor Byun Yo-han. These partnerships let EASTLOGUE apply its outdoor-workwear lens to categories it doesn't normally touch — footwear, technical outerwear, eyewear — and they tend to sell out fast among Seoul's fashion crowd.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eA Decade of Quiet Credibility\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEASTLOGUE didn't blow up overnight with a single viral moment — it built its reputation the slow way, through a decade of consistently well-made clothes that developed a loyal, almost cult-like following among Korean menswear enthusiasts. What set it apart from competitors chasing streetwear trends was its commitment to research-backed design: real archival references to hunting, fishing, and military wear, translated into pieces with genuine tailoring rather than surface-level \"vintage\" prints. That reputation caught the attention of department stores during the pandemic, when EASTLOGUE opened its first-ever department store shop-in-shop at The Hyundai Seoul — a rare crossover moment for a brand that had mostly lived in the independent, mania-driven corner of Korean fashion. It has since expanded into Hyundai, Shinsegae, and Galleria locations nationwide, broadening its fanbase well beyond the original core.\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy Buy It in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEASTLOGUE is a Seoul-born, Seoul-run label, and the full range — including past-season archive pieces, the widest size runs, and every collaboration — is really only available in full at home. International stockists exist, but they're limited to a handful of curated shops abroad, usually carrying a small, seasonal edit rather than the complete lineup. Shopping in Seoul also means access to VAT (tax) refunds for international visitors and the chance to see the brand's flagship \"fr8ight\" store concept, which pairs EASTLOGUE with its sister label Unaffected under one roof.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePrice Range\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eT-shirts \u0026amp; basics: ₩89,000–₩179,000 (approx. $65–$130)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eShirts \u0026amp; knitwear: ₩150,000–₩350,000 (approx. $110–$255)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eJackets \u0026amp; outerwear: ₩300,000–₩700,000+ (approx. $220–$510+)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCoats \u0026amp; leather pieces: can run higher, ₩500,000–₩1,000,000+ (approx. $360–$730+)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhere to Buy in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEASTLOGUE's Seoul flagship stores go by the name \u003cstrong\u003efr8ight\u003c\/strong\u003e, which also carries sister brand Unaffected:\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003efr8ight Dosan\u003c\/strong\u003e — 30, Eonju-ro 172-gil, Gangnam-gu, Seoul, 1F\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003efr8ight Sinsa\u003c\/strong\u003e — 54, Nonhyeon-ro 159-gil, Gangnam-gu, Seoul, 1F\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003efr8ight Treasures\u003c\/strong\u003e — 19, Wangsimni-ro 5-gil, Seongdong-gu, Seoul, 1F\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003efr8ight The Hyundai Seoul\u003c\/strong\u003e — 108, Yeouidae-ro, Yeongdeungpo-gu, Seoul (The Hyundai Seoul, 3F)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003efr8ight Gangnam at Shinsegae\u003c\/strong\u003e — 176, Sinbanpo-ro, Seocho-gu, Seoul (Shinsegae Department Store, 7F)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eYou can also find select pieces at multi-brand shops like 29CM, Beaker (Itaewon), and Mode Man.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWebsite: \u003ca href=\"https:\/\/eastlogue.com\/\" target=\"_blank\" title=\"https:\/\/eastlogue.com\/\" rel=\"noopener\"\u003e\u003cspan\u003ehttps:\/\/eastlogue.com\/\u003c\/span\u003e \u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/eastlogue\/\" target=\"_blank\" title=\"https:\/\/www.instagram.com\/eastlogue\/\" rel=\"noopener\"\u003e@eastlogue\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/eastlogue\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/eastlogue\/\" title=\"https:\/\/www.instagram.com\/eastlogue\/\" rel=\"noopener\" target=\"_blank\"\u003e@eastlogue\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/eastlogue\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Eastlogue","offers":[{"title":"Default Title","offer_id":47335618904239,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/eastlogue11.jpg?v=1786346016","url":"https:\/\/seoulshopper.com\/products\/eastlogue","provider":"SEOULSHOPPER","version":"1.0","type":"link"}