{"product_id":"hetras","title":"Hetras","description":"\u003ch2 dir=\"ltr\" class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eThe Scent Diary of Korea: Meet hetras\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eHetras is a Seoul-born fragrance and personal-care lifestyle brand under SSUKSSUK COMPANY, built around one simple idea: scent can carry a memory. Its tagline, \"Feel the heart of the scent that changes our life,\" runs through everything the brand makes. Hetras sources many of its raw materials directly from Korean farmers and reinterprets old-fashioned Korean home remedies through a modern, eco-conscious lens, being transparent about where ingredients are grown. What makes people come back isn't just the fragrance quality — it's the storytelling. Each scent is designed to feel like a specific place or moment, so using the product becomes a small act of time travel. It's approachable, well-priced, and has become a genuine favorite on Korean shopping platforms like Musinsa and Olive Young.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDiffusers, Perfumes \u0026amp; Everyday Rituals: The hetras Lineup\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eHetras' catalogue spans far more than perfume:\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHandmade Perfumes (50ml)\u003c\/strong\u003e — small-batch, artisan-blended eau de perfume in themes like Royal Wood, Boutique Cotton, and The Ribbon\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDiffusers\u003c\/strong\u003e — the brand's most iconic category, including the Premium Diffuser and Heritage Perfume Diffuser lines, plus car diffusers and objet-style room diffusers\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eTextile Perfume \u0026amp; Deodorizing Spray\u003c\/strong\u003e — for fabric, closets, and cars\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHair Care\u003c\/strong\u003e — scented anti-hair-loss shampoo and silky treatments\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBody Care\u003c\/strong\u003e — the \"Hotel Therapy\" body wash and lotion line, inspired by high-end hotel spa scents\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHand \u0026amp; Lip Care\u003c\/strong\u003e — the famous Perfume Hand Cream, sold in 13 different scents\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eToothpaste \u0026amp; Toothbrushes\u003c\/strong\u003e, cleansing products, and travel accessories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 dir=\"ltr\" class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eA Map of Korea, Bottled in Scent\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eHetras' true claim to fame is its scent-naming system: instead of generic notes, each fragrance is named after a real Korean place or feeling — No.9 Jeju Saryeoni Forest, No.16 Damyang Bamboo Forest, No.30 Namsan, even No.14 \"1st Floor of a Department Store.\" With over 50 numbered scents, it plays like a nostalgic scent-map of Korea that locals recognize instantly. That storytelling, combined with playful collaborations like the hetras x Hello Kitty limited edition, has made it a social-media darling and a steady bestseller on Olive Young and Musinsa.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy It's Worth Buying in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMany of hetras' signature scents and gift sets are easiest — sometimes only — to find in Korea, and prices here run noticeably lower than what similar \"K-fragrance\" labels charge overseas. The brand's flagship store in Seongsu also runs hands-on experiences, like a DIY solid-perfume workshop, that you simply can't get by ordering online from abroad.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePrice Range\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eRoughly \u003cstrong\u003e₩8,800–₩68,000 (about $6–$49 USD)\u003c\/strong\u003e. Everyday items like hand cream or toothpaste sit around ₩9,000–13,000 (~$6–$9), diffusers run ₩13,000–40,000 (~$9–$28), and the signature Handmade Perfumes are ₩64,000 (~$46).\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhere to Buy in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ehetras Seongsu Flagship Store\u003c\/strong\u003e — Seoul, Seongdong-gu, Yeonmujang-gil 68, B1–3F (a full brand experience with a DIY perfume bar)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOlive Young stores\u003c\/strong\u003e nationwide carry a hetras brand corner — check the Olive Young app for real-time stock at your nearest location\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOfficial online store\u003c\/strong\u003e: hetras.co.kr (ships within Korea; check for international shipping)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAlso listed on Korean marketplaces \u003cstrong\u003eMusinsa\u003c\/strong\u003e and \u003cstrong\u003e29CM\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWebsite: \u003ca href=\"https:\/\/hetras.co.kr\/\" title=\"https:\/\/hetras.co.kr\/\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003ehttps:\/\/hetras.co.kr\/\u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/hetras.co.kr\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/hetras.official\/\" title=\"https:\/\/www.instagram.com\/hetras.official\/\" rel=\"noopener\" target=\"_blank\"\u003e@\u003cspan\u003ehetras.official\/\u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/hetras.official\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/hetras.official\/\" title=\"https:\/\/www.instagram.com\/hetras.official\/\" rel=\"noopener\" target=\"_blank\"\u003e@\u003cspan\u003ehetras.official\/\u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/hetras.official\/\"\u003e\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/hetras.official\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Hetras","offers":[{"title":"Default Title","offer_id":47211795513519,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/hetras1.jpg?v=1785473227","url":"https:\/\/seoulshopper.com\/products\/hetras","provider":"SEOULSHOPPER","version":"1.0","type":"link"}