{"product_id":"jung-saem-mool","title":"Jung Saem Mool","description":"\u003ch2 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eThe Makeup Artist Who Taught Korea \"Less Is More\"\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eLong before \"glass skin\" became a global buzzword, there was one woman quietly perfecting it backstage at Korea's biggest film sets and photo shoots: Jung Saem-mool. After more than three decades painting the faces of Korea's biggest stars, she launched her own line in 2015 so she could finally make the exact formulas, textures, and shades she'd spent her career searching for. The result is JUNG SAEM MOOL (also known as JSM Beauty), a brand built entirely around one idea — makeup should reveal your face, not hide it. No heavy contouring, no cakey coverage, just skin that looks like skin, only calmer and more even. It's a philosophy the brand calls \"Find Youtiful\" (You + Beautiful), and it's why JSM has quietly become one of the most trusted names in K-beauty, both at home and abroad.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eInside the Kit: What's Actually Worth Buying\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eJSM's world is split into a few tightly focused lines, each built around Jung's own artist logic:\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEssential Skin Nuder Cushion\u003c\/strong\u003e — the brand's calling card and a perennial Olive Young bestseller. It sits on skin like a second layer rather than a mask, comes in a wide shade range, and is available in a dewy \"Skin Nuder\" finish or an oil-controlling \"Long Wear\" version.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEssential Mool skincare\u003c\/strong\u003e — a compact routine (toner, serum, cream) designed to prep skin so makeup needs to do less work in the first place.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCheek \u0026amp; lip color\u003c\/strong\u003e — soft, blendable cushion blushes and balm-like lip tints made for the \"just-bitten,\" barely-there look.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSalon.zip\u003c\/strong\u003e — JSM's hair care spin-off, built on techniques from Cheongdam's top salons.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eJSM Kids\u003c\/strong\u003e — a gentle, minimal line for younger skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Legendary Look That Changed Korean Beauty\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eJung Saem-mool's defining moment came in 2001, when she created the makeup for actress Jun Ji-hyun in the film \u003cem\u003eMy Sassy Girl\u003c\/em\u003e. At a time when smoky eyes and heavy liner ruled Korean beauty, Jung went the opposite direction — clean skin, full natural brows, a barely-there lip. That single look reshaped what \"beautiful\" meant on Korean screens and quietly launched the natural-makeup movement that K-beauty is now famous for worldwide. Since then, her client list has read like a who's-who of Hallyu — Song Hye-kyo, Kim Tae-hee, Lee Hyori, BoA, and more — and every product she makes still carries that same restrained, skin-first DNA. It's this pedigree, backed by a Red Dot Design Award, an iF Design Award, and an Allure Best of Beauty win, that sets JSM apart from newer, trend-chasing K-beauty labels.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy Seoul Is the Best Place to Buy It\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eJSM isn't just a shelf brand here — it's an experience. Seoul is home to two flagship stores where you can get your face matched to the perfect cushion shade by an in-house artist, try a 1:1 makeup lesson, or just wander through art-gallery-style interiors the brand is known for. You'll also find a wider shade range and more limited-edition sets in Seoul than in most JSM stores abroad.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePrice Range\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMost items sit comfortably in everyday K-beauty territory: skincare basics run around ₩20,000–45,000 (about $15–35), lip and cheek products around ₩18,000–32,000 ($13–24), and the signature cushion foundation around ₩45,000–65,000 ($35–48).\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhere to Buy in Seoul\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eJUNG SAEM MOOL PLOPS (Garosu-gil flagship)\u003c\/strong\u003e — 40 Apgujeong-ro 12-gil, Sinsa-dong, Gangnam-gu, Seoul. The original flagship, spread across three uniquely themed floors with an art-gallery feel and a rooftop \"Cosmetic Garden.\" \u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003e\u003ca href=\"https:\/\/naver.me\/FSwtHdoo\" target=\"_blank\" title=\"https:\/\/naver.me\/FSwtHdoo\" rel=\"noopener\"\u003e\u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003eNaver map\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/naver.me\/FqZ4E90G\" title=\"https:\/\/naver.me\/FqZ4E90G\" style=\"background-color: rgb(128, 255, 0);\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eJUNGSAEMMOOL 101 Seongsu (second flagship)\u003c\/strong\u003e — 101 Yeonmujang-gil, Seongdong-gu, Seoul. A newer, trendier space with hands-on makeup touch-ups and bookable 1:1 classes. \u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003e\u003ca href=\"https:\/\/naver.me\/FqZ4E90G\" title=\"https:\/\/naver.me\/FqZ4E90G\" style=\"background-color: rgb(128, 255, 0);\" target=\"_blank\"\u003eNaver map\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAlso widely available at \u003cstrong\u003eOlive Young\u003c\/strong\u003e branches throughout Seoul (Myeongdong, Hongdae, Gangnam) and major department store beauty floors.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWebsite: \u003ca href=\"https:\/\/www.jsmbeauty.com\/\" title=\"https:\/\/www.jsmbeauty.com\/\" target=\"_blank\"\u003e\u003cspan\u003ehttps:\/\/www.jsmbeauty.com\/\u003c\/span\u003e \u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/jsmbeauty_\/\" title=\"https:\/\/www.instagram.com\/jsmbeauty_\/\" rel=\"noopener\" target=\"_blank\"\u003e@jsmbeauty_\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/jsmbeauty_\/\" title=\"https:\/\/www.instagram.com\/jsmbeauty_\/\" rel=\"noopener\" target=\"_blank\"\u003e@jsmbeauty_\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Jung Saem Mool","offers":[{"title":"Default Title","offer_id":47316209205423,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/jungsaemmooll.jpg?v=1786005252","url":"https:\/\/seoulshopper.com\/products\/jung-saem-mool","provider":"SEOULSHOPPER","version":"1.0","type":"link"}