{"product_id":"matt-and-mel","title":"Matt and Mel","description":"\u003ch2 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eHand-Dyed and Wanderlust-Bound: Meet Seoul's Favorite Sarong Brand\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMatt and Mel started with a simple idea: what if the feeling of travel didn't have to end when you got home? Every piece is drawn and dyed entirely by hand, so no two sarongs, scarves, or robes ever come out exactly alike. Instead of digital printing, the brand uses traditional hand-dyeing techniques that let color soak all the way through the fabric — even the backside carries the pattern, something machine printing simply can't replicate. That slower, more deliberate process is exactly why fans keep coming back: it turns an everyday piece of fabric into something that feels a little bit like a keepsake from a trip you haven't taken yet.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFrom Beach Bag to Everyday Wardrobe: The Product Lineup\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSarong\u003c\/strong\u003e — the brand's signature item. Lightweight, breathable, and endlessly versatile: wear it as a beach cover-up, a picnic blanket, a scarf, or home décor.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eScarf\u003c\/strong\u003e — smaller, more compact versions of the same hand-dyed patterns, perfect for daily styling.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eClothes\u003c\/strong\u003e — breezy dresses, robes, and cover-ups cut from the same nature-inspired fabrics.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBag\u003c\/strong\u003e — tote and pouch styles that carry the prints into everyday use.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHome\u003c\/strong\u003e — blankets and interior textiles that bring the \"vacation feeling\" indoors.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eAtelier\u003c\/strong\u003e — a limited-run art line where each fabric is hand-drawn and silkscreen-printed in small batches, making every piece close to a wearable art print.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Look That Made It Famous\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMatt and Mel's sarongs became a fixture of Korea's \"vacation mood\" social feeds — the kind of piece people pack for Jeju, Bali, or a rooftop café shoot precisely because the colors photograph like nowhere else. Where most sarongs on the market are digitally printed in bulk, Matt and Mel's hand-dyed process gives each pattern subtle variations in tone and saturation, so the fabric has real depth instead of a flat, uniform print. More recently, the brand has leaned into Korean heritage themes — patterns inspired by traditional roof tiles, dancheong temple colors, Hangul, and Korean ceramics — giving its usual wanderlust aesthetic a distinctly Korean twist that's especially resonant with visitors.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy Buy It in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMatt and Mel's only flagship store is currently in Jeju, but the brand regularly runs pop-up stores that rotate through different neighborhoods in Seoul. These pop-ups are the easiest way to see and feel the hand-dyed fabric in person before choosing your pattern — something that's hard to judge from a photo online. Locations and dates change, so check the brand's Instagram for the latest pop-up announcements.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePrice Range\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMost sarongs and scarves sit around \u003cstrong\u003eKRW 45,000–55,000 (about USD 35–40)\u003c\/strong\u003e. Clothing, bags, and collaboration pieces typically run \u003cstrong\u003eKRW 60,000–120,000 (about USD 45–90)\u003c\/strong\u003e, while limited Atelier art pieces can go higher.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhere to Buy in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePop-up stores\u003c\/strong\u003e — the brand's flagship is in Jeju, but pop-ups rotate through various Seoul neighborhoods throughout the year. Follow the brand's Instagram for exact locations and dates.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOfficial online store\u003c\/strong\u003e — mattandmel.co.kr (Korean) and mattandmelglobal.com (English, international shipping)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAlso stocked on Korean multi-brand platforms \u003cstrong\u003eMusinsa\u003c\/strong\u003e and \u003cstrong\u003e29CM\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWebsite: \u003ca href=\"https:\/\/mattandmel.co.kr\/\" target=\"_blank\" title=\"https:\/\/mattandmel.co.kr\/\" rel=\"noopener\"\u003e\u003cspan\u003ehttps:\/\/mattandmel.co.kr\/\u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/mattandmel.co.kr\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/matt_and_mel\/\" target=\"_blank\" title=\"https:\/\/www.instagram.com\/matt_and_mel\/\" rel=\"noopener\"\u003e@matt_and_mel \u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/matt_and_mel\/\" title=\"https:\/\/www.instagram.com\/matt_and_mel\/\" rel=\"noopener\" target=\"_blank\"\u003e@matt_and_mel \u003c\/a\u003e\u003c\/p\u003e","brand":"Matt and Mel","offers":[{"title":"Default Title","offer_id":47315972456623,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/mattandmel.jpg?v=1785999250","url":"https:\/\/seoulshopper.com\/products\/matt-and-mel","provider":"SEOULSHOPPER","version":"1.0","type":"link"}