{"product_id":"point-of-view","title":"Point of View","description":"\u003ch2 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eThe Stationery Shrine Seoul's Creatives Can't Stop Visiting\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTucked into a quiet street in Seongsu-dong, Point of View isn't just a stationery store — it's the place Seoul's design-obsessed crowd treats like a pilgrimage site. Founded by lifelong stationery collector Kim Jae-won, what started as a small curated shop has grown into a three-floor flagship that regularly draws a line out the door, even on weekdays. The philosophy behind it is simple but rare: stationery isn't just about function, it's \"the most primal tool for shaping a story.\" Every pen, notebook, and paperweight on the shelves is chosen with that idea in mind, sourced from small ateliers in Germany, France, Japan, and beyond — many of them nearly impossible to find anywhere else in Korea. It's less a shop, more a love letter to the act of writing things down.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTools For Every Point of View\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSpread across three distinct floors, the store reads almost like a museum of writing culture.\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e1F — TOOL for Every Point of View\u003c\/strong\u003e: Everyday essentials done right — fountain pens, notebooks, pencils, and desk objects from carefully selected international and in-house (POV Original) lines.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e2F — SCENE from Another Point of View\u003c\/strong\u003e: A more editorial floor filled with fabrics, objets, embroidered brooches, and leather notebook covers — things you buy less for utility and more for how they make a desk feel.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003e3F — ARCHIVE by Own Point of View\u003c\/strong\u003e: The rare stuff. Fountain pens, solid ink sticks, handcrafted paper goods, and a rotating archive of hard-to-source finds for serious collectors. Bestsellers include the store's own POV Original pencil sets and journals, leather Everyday Carry pouches from the in-house POV Atelier line, and imported cult favorites like Blackwing pencils and Traveler's Company notebooks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFrom a Tiny Seongsu Corner to Seoul's Most-Queued Stationery Store\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhen it first opened above a quiet Seongsu street, Point of View was a modest, second-floor shop most people walked past without noticing. Word spread fast among Korea's growing \"mundeok\" (stationery-obsessed) community, and within a few years the brand outgrew its original space entirely, relaunching as a three-floor flagship with its own gallery-like identity — right down to a custom typeface inspired by early-20th-century Viennese design. What sets it apart from Korea's other stationery megastores is curation over volume: rather than stacking shelves with everything available, Point of View handpicks internationally rare, design-forward pieces you genuinely can't find at a typical stationery chain, alongside a growing line of well-made original goods.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy Seoul Is the Real Deal\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePoint of View is a Seoul-born, Seoul-grown brand, and its Seongsu flagship is the only place where the full experience — all three curated floors, the original in-store displays, and the widest selection of imported and rare items — comes together in one visit. Online listings and department store counters only carry a fraction of what's in the actual store.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhat It'll Cost You\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePrices span a wide range depending on what you're after. Everyday items like single pencils or small notebooks start around ₩3,500–15,000 (about $2.50–$11), while curated notebooks, POV Original gift sets, and imported fountain pens generally run ₩20,000–90,000 (roughly $15–$65). Leather goods and rare collector pieces on the 3rd floor can go higher, from ₩100,000 upward (around $75+).\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFind Your Way to Point of View\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFlagship Store\u003c\/strong\u003e: 18 Yeonmujang-gil, Seongdong-gu, Seoul (Seongsu-dong 1-ga), 1F–3F \u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003e\u003ca href=\"https:\/\/naver.me\/GL8if0xg\" target=\"_blank\" title=\"https:\/\/naver.me\/GL8if0xg\" style=\"background-color: rgb(128, 255, 0);\" rel=\"noopener\"\u003eNaver map\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHours\u003c\/strong\u003e: Daily, 12:00 PM – 8:00 PM (closed on the last Monday of every month)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAlso available through select curated retailers like \u003cstrong\u003e29CM\u003c\/strong\u003e and \u003cstrong\u003eOlive Young\u003c\/strong\u003e online, though the full assortment is only in the Seongsu store.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWebsite: \u003ca href=\"https:\/\/pointofview.kr\/\" title=\"https:\/\/pointofview.kr\/\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003ehttps:\/\/pointofview.kr\/\u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/pointofview.kr\/\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/pointofview.seoul\" title=\"https:\/\/www.instagram.com\/pointofview.seoul\" target=\"_blank\"\u003e@pointofview.seoul\u003c\/a\u003e \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/pointofview.seoul\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/pointofview.seoul\" title=\"https:\/\/www.instagram.com\/pointofview.seoul\" target=\"_blank\"\u003e@pointofview.seoul\u003c\/a\u003e\u003c\/p\u003e","brand":"Point of View","offers":[{"title":"Default Title","offer_id":47315615023279,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/pointofview1.jpg?v=1785995043","url":"https:\/\/seoulshopper.com\/products\/point-of-view","provider":"SEOULSHOPPER","version":"1.0","type":"link"}