{"product_id":"sienne","title":"Sienne","description":"\u003ch2 dir=\"ltr\" class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eA Seoul Love Letter to Timeless Style\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSienne takes its name from the French word for \"hers\" — and that's exactly the feeling the brand chases: clothes that feel like they've always belonged to you. Based in Seoul, Sienne reinterprets sophisticated vintage mood and classic sensibility in a modern way, paying close attention to how fabric texture and drape shift with light, space, and the seasons. The brand's philosophy is refreshingly simple — clothes shouldn't just chase one season's trend, but should be pieces you keep pulling back out, year after year, worn with the same quiet confidence as a favorite thing from a personal collection. It's fashion built for longevity, not novelty — which is exactly why it's built such a devoted, largely word-of-mouth following in Seoul.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Wardrobe Staples Everyone's Quietly Obsessed With\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSienne's range covers a full contemporary womenswear wardrobe:\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eKnit \u0026amp; Top\u003c\/strong\u003e — the brand's signature category, known for intricate knit construction and well-made basic tees\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOuter\u003c\/strong\u003e — clean-lined jackets and coats, including the brand's best-known piece, the \u003cem\u003eState Cotton Jacket\u003c\/em\u003e, a semi-oversized 3-button jacket in cotton-nylon blend\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBottom \u0026amp; Dress\u003c\/strong\u003e — vintage-inspired silhouettes with a modern cut\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBags \u0026amp; Accessories\u003c\/strong\u003e — finishing pieces to complete the look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe brand also runs an \u003cstrong\u003eExclusive\u003c\/strong\u003e line and limited restocks, so pieces genuinely sell out and don't always come back.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy Shop It in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSienne isn't a mall-wide chain — it's a small, design-led label with just three boutiques in the city, each with a different personality, plus limited-run and exclusive pieces that move fast online. Shopping in person means you get first access to new drops, can feel the fabric quality up close, and get styling advice from the team — an experience you can't fully replicate ordering internationally.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePrice Range\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTops and tees generally run \u003cstrong\u003e₩52,000–130,000 (about $38–95)\u003c\/strong\u003e, blouses and knitwear around \u003cstrong\u003e₩100,000–160,000 (about $73–115)\u003c\/strong\u003e, and outerwear pieces typically land higher, around \u003cstrong\u003e₩200,000–400,000+ (about $145–290+)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhere to Buy in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSienne runs three boutiques across the city, each with its own focus:\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHannam Boutique\u003c\/strong\u003e — Open Tue–Sun, 11:00–18:30 (closed Mondays). Focused on the brand's core knit collection and basic tees.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSeongsu Boutique\u003c\/strong\u003e — Open Mon–Sun, 12:00–19:30 (closed the 3rd Monday of the month). The widest range of the brand's seasonal and signature lines.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSeochon Boutique\u003c\/strong\u003e — Open Wed–Sun, 12:00–20:00 (closed Mon–Tue). A curated space mixing Sienne originals with imported vintage-inspired finds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eYou can also shop online in English or Japanese via the brand's international sites.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWebsite: \u003ca href=\"https:\/\/en.sienneboutique.com\/\" title=\"https:\/\/en.sienneboutique.com\/\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003ehttps:\/\/en.sienneboutique.com\/\u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/en.sienneboutique.com\/\"\u003e\u003c\/a\u003e\u003cbr\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/sienne.official\/\" title=\"https:\/\/www.instagram.com\/sienne.official\/\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.instagram.com\/sienne.official\/\" title=\"https:\/\/www.instagram.com\/sienne.official\/\" rel=\"noopener\" target=\"_blank\"\u003e@sienne.official\u003c\/a\u003e\u003cbr\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/sienne.official\/\" title=\"https:\/\/www.instagram.com\/sienne.official\/\" rel=\"noopener\" target=\"_blank\"\u003e@sienne.official\u003c\/a\u003e\u003ca href=\"https:\/\/naver.me\/5jXFP4GK\" title=\"https:\/\/naver.me\/5jXFP4GK\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sienne","offers":[{"title":"Default Title","offer_id":47298752282799,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/sienne.jpg?v=1785730606","url":"https:\/\/seoulshopper.com\/products\/sienne","provider":"SEOULSHOPPER","version":"1.0","type":"link"}