{"product_id":"pottery","title":"Pottery","description":"\u003ch2 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eThe Comfort Uniform Seoul Can't Stop Wearing\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIf you've spent five minutes on Korean street-style Instagram, you've already seen a POTTERY shirt without knowing it. Launched in 2017 by designer Kim Geon-woo, POTTERY took its name from the Korean word for ceramics — clay that's shaped, fired, glazed, and fired again until it holds its form for good. That's the whole philosophy in one image: clothes that keep their essential shape while quietly adapting to your life. The brand calls its aesthetic \"new business casual\" — structured enough for the office, relaxed enough for everything after it. No logos shouting for attention, no fast-fashion churn — just clean cuts, considered fabrics, and a loose, easy silhouette that Korean shoppers in their 20s and 30s have turned into a genuine obsession. What started as a one-man operation doing roughly ₩4 million in its first year has grown into one of Seoul's fastest-rising contemporary labels, now stocked internationally through SSENSE and Philadelphia's Totem Shop.\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMeet the Comfort Shirt (and Everything Around It)\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePOTTERY's world revolves around its \u003cstrong\u003eComfort Shirt\u003c\/strong\u003e — the label's signature piece, cut with a deliberately roomy, fluid silhouette that drapes rather than clings. It's the kind of shirt you can wear buttoned up for a meeting or thrown open over a tee on the weekend. Around it, the brand builds out a full wardrobe: button-downs, typewriter-cloth and oxford shirts, knitwear, denim in comfort, straight, and wide fits, tailored jackets and set-ups, cashmere-blended coats, leather goods, and accessories — for both men and women. Everything shares the same DNA: soft-structured tailoring, natural materials (a lot of Supima cotton and organic cotton), and a fit that's generous without looking sloppy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Silhouette That Built a Cult Following\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePOTTERY didn't get famous through a single viral drop or celebrity moment — it built its following the slower, sturdier way: one exceptionally well-cut shirt at a time. The brand's proprietary cutting method gives its shirts a distinctive drape that other \"oversized\" basics brands struggle to copy, and it's that construction — not just the loose fit — that turned the Comfort Shirt into a genuine category of its own in Korean fashion. The numbers tell the story: annual revenue went from about ₩78 million in 2018 to over ₩27 billion in 2024, with the brand now carried in Shinsegae department stores in Gangnam and Busan alongside its own flagship stores.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy Buy It in Seoul\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePOTTERY's presence abroad is still limited to a handful of curated pieces on SSENSE, so Seoul is where you'll find the full collection — every fit, every colorway, every seasonal drop — plus the flagship-store experience of trying on the brand's famous cut in person before you commit. International visitors can also claim a tax refund on purchases, and the flagship stores routinely stock pieces that never make it into the brand's overseas wholesale accounts.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePrice Range\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eShirts run roughly \u003cstrong\u003e₩150,000–190,000 (about $110–140)\u003c\/strong\u003e, with knitwear and denim in a similar bracket. Outerwear and cashmere-blended coats sit higher, typically \u003cstrong\u003e₩250,000 and up\u003c\/strong\u003e, while accessories and basics start more affordably. Overall, POTTERY sits in the premium-contemporary tier — a step above mass fast fashion, a step below true luxury.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4 class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhere to Buy in Seoul\u003c\/h4\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePTRY Hub Store (Hapjeong)\u003c\/strong\u003e — 3F, 73 Yanghwa-ro, Mapo-gu, Seoul, 04037 \u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003e\u003ca href=\"https:\/\/naver.me\/xhz3nvf0\" title=\"https:\/\/naver.me\/xhz3nvf0\" style=\"background-color: rgb(128, 255, 0);\" target=\"_blank\"\u003eNaver map\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePTRY Flagship Store (Hannam)\u003c\/strong\u003e — 1F, 40 Itaewon-ro 55ga-gil, Yongsan-gu, Seoul, 04348 \u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003e\u003ca href=\"https:\/\/naver.me\/5mI031sk\" target=\"_blank\" title=\"https:\/\/naver.me\/5mI031sk\" rel=\"noopener\"\u003e\u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003eNaver map\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/naver.me\/xhz3nvf0\" title=\"https:\/\/naver.me\/xhz3nvf0\" style=\"background-color: rgb(128, 255, 0);\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSeongsu Store\u003c\/strong\u003e — POTTERY's newest offline space, opened in Seongsu-dong, one of Seoul's hottest design and café districts \u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003e\u003ca href=\"https:\/\/naver.me\/FTdFWlhJ\" target=\"_blank\" title=\"https:\/\/naver.me\/FTdFWlhJ\" rel=\"noopener\"\u003e\u003cspan style=\"background-color: rgb(128, 255, 0);\"\u003eNaver map\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/naver.me\/xhz3nvf0\" title=\"https:\/\/naver.me\/xhz3nvf0\" style=\"background-color: rgb(128, 255, 0);\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eShinsegae Department Store, Gangnam \u0026amp; Centum City (Busan)\u003c\/strong\u003e branches\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAlso available online at the official store and through 29CM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWebsite: \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.ptry.co.kr\/\" title=\"https:\/\/www.ptry.co.kr\/\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.ptry.co.kr\/\" title=\"https:\/\/www.ptry.co.kr\/\" target=\"_blank\"\u003e\u003cspan\u003ehttps:\/\/www.ptry.co.kr\/\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInstagram: \u003ca href=\"https:\/\/www.instagram.com\/ptry.inc\/\" title=\"https:\/\/www.instagram.com\/ptry.inc\/\" target=\"_blank\"\u003e@ptry.inc\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/ptry.inc\/\"\u003e\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003ePhoto: \u003ca href=\"https:\/\/www.instagram.com\/ptry.inc\/\" title=\"https:\/\/www.instagram.com\/ptry.inc\/\" rel=\"noopener\" target=\"_blank\"\u003e@ptry.inc\u003c\/a\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.instagram.com\/ptry.inc\/\"\u003e\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pottery","offers":[{"title":"Default Title","offer_id":47315526615215,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9376\/5551\/files\/pottery_3.jpg?v=1785993871","url":"https:\/\/seoulshopper.com\/zh-hans\/products\/pottery","provider":"SEOULSHOPPER","version":"1.0","type":"link"}