Empty Seoul
Musinsa opened the concept store EMPTY in Seongsu as the sounds of autumn approached.
EMPTY may be seen when you exit Seongsu Station from Exit 3.
The entrance guard looks cool! Similar to luxury designer brands.
You are greeted at the door by adorable and vibrant clothing and bags.
The video playing on the wall is cool.
There are many adorable things.
The video looks even cooler when watched from a higher perspective.
I'm not sure because I haven't watched the video closely, but it looks to have a plot. It feels like a family when several people emerge, and it is also like a Gucci collection video
None of the brands in the EMPTY concept store are familiar to me. It appears to be a product from a designer brand, but the majority of the designs are experimental, and there are lots of unique pieces.
Later, when I looked for it, I discovered that EMPTY introduces designer labels from domestic and outside that are not well-known but have the ability. According to the brand, 30% are domestic and 70% come from abroad.
Up the stairs to the second floor
"AUTRY". The brand I am familiar with
"COLDFRAME" is something I am also familiar with.
Numerous brands of men's apparel are on the second floor.
These pants make me think of "Pretzels".
Discovered a cool T-shirt! It is a "Blue Marble" brand item from abroad. It cost 170,000 won.
Up to the third floor.
Wow, what an elevator. It's awesome!
There are well-known brands of books and women's clothing on the third floor.
There is more clothing to wear, although it's less loud than the labels on the first floor.
I just came upon a lovely leather jacket from a domestic brand!
"EUNOIA" is the name of the brand, and the outfits are adorable and reasonably priced. Unfortunately, there are no more left.
Because the lining is made of corduroy, I believe it will be warm.
To the fourth floor
I was unsure whether construction was still going on because I could see the temporary black wall when I entered the fourth floor.
In front of the wall are shelves displaying shoes and winter clothing.
The fourth floor has a VIP lounge. How much money do I need to spend to get in?
Let's go down
Visit Seongsu EMPTY. It's entertaining to browse unfamiliar brands and enjoy taking photos at various photo spots.
Address : 97 Seongsui-ro, Seongdong-gu, Seoul OPEN GOOGLE MAP
Phone : +82-1833-9118
Operation Hours : Monday-Sunday : 11:00 - 20:00
Instagram : @empty.seoul.kr
Website : empty.seoul.kr
Source : https://blog.naver.com/bans90/222869687069
Writer : bans90
Special thanks to bans90
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did you find a pink t money card outside your store?? i left mine at the skz pop up