As autumn arrived, Musinsa launched its latest concept store EMPTY in the trendy Seongsu-dong neighborhood. Conveniently located near Exit 3 of Seongsu Station, this store showcases an eclectic mix of designer fashion and serves as a visual treat for visitors.

At the entrance, you’re greeted by a cool-looking guard, reminiscent of the sleek elegance associated with luxury designer boutiques.

As you step inside, vibrant clothing and bags grab your attention, along with an eye-catching video display playing on the wall.

The video, featuring an intriguing mix of characters and a cinematic vibe, feels like a cross between a Gucci campaign and an artistic short film.

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EMPTY’s first floor offers an array of experimental and unique designs. While most of the brands are unfamiliar, they exude creativity and high-end appeal. According to Musinsa, 70% of the brands featured are international, while 30% are from domestic designers, making it a platform for up-and-coming talent.​

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The second level focuses on men’s apparel, featuring diverse styles and bold fashion statements.

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On the third floor, you’ll find women’s clothing, along with a curated selection of books. The vibe here is quieter and more refined compared to the edgy designs on the first floor.

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The fourth floor has a VIP lounge and displays shoes and winter apparel. Although part of the floor seemed under construction, the layout still offered an organized view of the products.

The store’s modern design elements, including the color-coordinated floors and rooftop views, make it a great place for capturing photos. The combination of architectural features and creative displays ensures a visually engaging experience.

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Musinsa’s EMPTY concept store is more than just a shopping destination. It’s a place to explore artistic fashion, enjoy stunning visuals, and discover new designers.

Address : 97 Seongsui-ro, Seongdong-gu, Seoul OPEN GOOGLE MAP

Phone : +82-1833-9118

Operation Hours : Monday-Sunday : 11:00 - 20:00

Instagram : Check out more photos

Website :  empty.seoul.kr

Source : https://blog.naver.com/bans90/222869687069

Writer : bans90

Special thanks to bans90

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