Seongsu-dong has quickly become a hub for flagship stores, with all the well-known brands setting up shop in this trendy neighborhood. Among them i...

Ader Error (Seongsu, Seoul) has become a staple of Seongsu, and is often referred to as the next “Gentle Monster” for its unique and immersive bran...

Located near Gyeongbokgung Palace, the Andersson Bell (Bukchon, Seoul) exudes the charm of a luxurious house, blending contemporary design with art...

Seongsu-dong is now home to the newest Tamburins flagship store (Seongsu, Seoul), and let me tell you, it’s an absolute masterpiece. From the momen...

BoMarket (Seoul Forest, Seoul) is a well-loved brunch café and lifestyle shop with a unique, curated aesthetic. I had no idea there was a location ...

Located in the Itaewon area, the Nonfiction (hannam, Seoul) has become even more delightful and fragrant since relocating to its current, more spac...

If you’re looking for an exciting place to explore near Konkuk University Station, Common Ground (Seongsu, Seoul) is a top recommendation. This vib...

Poset (Yeonhui, Seoul) is a hidden gem for postcard collectors, artists, and creatives, offering a gallery-like space dedicated to visual art and d...

A friend of mine, who absolutely adores cute things, had been eager to visit the Line Friends flagship store in Hongdae, Seoul. Naturally, we decid...

On Friday, I had the chance to visit KITH (Seongsu, Seoul), the latest addition to Seoul’s vibrant retail scene. Located in Seongsu-dong, this flag...

Nonfiction (Sinsa, Seoul) recently opened a brand new location in the heart of Sinsa-dong, and I couldn’t wait to stop by. While wandering around G...

Last weekend, I visited the Emis (Hannam, Seoul) Flagship Store with my friend. It was a refreshing experience, blending vibrant aesthetics with E...