"Seoul was once one of Asia's most underrated cities, but thanks to the Korean pop culture wave that has swept the fashion and entertainment industries from Beijing to Bangkok recent years, the South Korean capital is currently reveling in a tourism boom."

- Justin Bergman <The New York Times>

Good restaurants, cafes and shopping places in Seoul where locals go

When traveling with limited time, we always want to choose and visit delicious, attractive, and satisfying locations. Seoulshopper would like to introduce the places that the locals really like, not the places that have become famous for advertisements and sponsorships from travel agencies.

Welcome to Seoul. Share this with any Bibimbap or Kimchi lover!
  1. Anthracite (hannam store)

    Among the numerous charming cafes in Hannam-dong, I am delighted to introduce you to the Hannam-dong location of Anthracite. The outside of Anthr...
  2. Bean Brothers (Coffeehouse Seoul)

    In Sansu-dong, a new location of Bean Brothers cafe has recently opened. This brand new location is called Bean Brothers Coffeehouse Seoul and is ...
  3. Artist Bakery (anguk store)

    Artist Bakery. You'll see it on your right once you exit Anguk Station (Exit 1). Nobody can miss it because there are a lot of people in front. ...
  1. Daedo Sikdang (main store)

    On our way to the theater, my friend and I stopped for lunch at the Daedo Sikdang (main location). My last visit to Daedo Sikdang was quite some ti...
  2. Jinmi Pyeongyang Naengmyeon

    Jinmi Pyeongyang Naengmyeon is a restaurant that was chosen by Michelin for several years. Both the main and annex buildings serve meals, however, ...
  3. Haengjin

    Even my favorite YouTube channel, "@whateverplay," featured Haengjin, a place where you can get Korean barbecue. I went there a little after 5 pm, ...
  1. Apartmentfull Market

    On our weekend trip to Seongsu-dong, my girlfriend and I stopped by the Apartmentfull Market, a place I had marked down as part of our to-go list. ...
  2. Ader Error (Sinsa space)

    I went to Ader Sinsa Space, the Ader Error’s flagship store in Sinsa-dong. There are a total of six stories in Ader Error Sinsa space; from the m...
  3. Noah (apgujeong store)

    Apgujeong-dong is a great place for fashion lovers because many fashion brands have their flagship stores in this area. Like Supreme, which caused...
  1. Namdaemun Market

    This past week, I worked too much, so I wanted to relax this weekend. But now that the new season has begun, I'm sick of not being able to see th...
  2. Hyundai Card Music Library

    A building with a fascinating exterior caught my eye as I strolled down the main street in Hannam-dong. ​Wow, what is this? While walking down the...
  3. KWANGYA (SM Town)

    There is SM entertainment everywhere on Seoul Forest D-Tower. We have KWANGYA as one of them. Oh! Candy Pocket. This, I believe, changes from t...
  1. Jeongdong Observatory

    Outside, everyone is now wearing winter apparel. Due to the unpredictable recent weather, it was unable to straighten up clothing. Sadly my favori...
  2. Cheong Wa Dae (Blue House)

    It was an extremely hot day when we went to see the Blue House. Perhaps it's the recent hot weather or the improved reservation system, but you can...
  3. Changgyeonggung Palace

    Having taken a half-day off work, I decided to take a stroll through the Changgyeonggung Palace. While sipping my coffee and taking in the peaceful...
  1. Josun Palace Seoul (Grand Masters Room, King bed)

    Last weekend, I enjoyed a relaxing hotel staycation at Josun Palace Seoul. We were accommodated in a Grand Masters King Room for our visit. Guests...
  2. Josun Palace Seoul (Fitness center, Pool)

      Josun Wellness Club, 26F Facilities at the Josun Palace Hotel include a fitness center, sauna, and swimming pool. And the Grand Masters King Ro...
  3. Hotel Naru Seoul MGallery Ambassador (Deluxe River view, King bed)

    ​To celebrate both my birthday and Christmas, I went on a hotel staycation with a friend in the last week of 2023. My Friends told me about this h...
Thanks for visiting Seoul. We really hope that you have a wonderful time in Seoul.