"Seoul was once one of Asia's most underrated cities, but thanks to the Korean pop culture wave that has swept the fashion and entertainment industries from Beijing to Bangkok recent years, the South Korean capital is currently reveling in a tourism boom."

- Justin Bergman <The New York Times>

Good restaurants, cafes and shopping places in Seoul where locals go

When traveling with limited time, we always want to choose and visit delicious, attractive, and satisfying locations. Seoulshopper would like to introduce the places that the locals really like, not the places that have become famous for advertisements and sponsorships from travel agencies.

Welcome to Seoul. Share this with any Bibimbap or Kimchi lover!
  1. Muhag

    Why isn't there a queue outside today? Like in the photo above, a massive queue of people is usually waiting. It's been a really long time sinc...
  2. Namyeongdon

    One of Seoul's most well-known and highly regarded BBQ joints, Namyeongdon. We could enter without having to wait at all this time because I got t...
  3. Soba Sikdang (seongsu store)

    On an incredibly hot day, I went to a well-known soba (noodle) restaurant in Seongsu-dong to eat something refreshing and cold. When we stopped by...
  1. Komfortabel (namsan)

    Being close to both Seoul Station and Haebangchon area makes Cafe Komfortabel a regular stop for me. After having only been there in the evening...
  2. Anthracite (hannam store)

    Among the numerous charming cafes in Hannam-dong, I am delighted to introduce you to the Hannam-dong location of Anthracite. The outside of Anthr...
  3. Bean Brothers (Coffeehouse Seoul)

    In Sansu-dong, a new location of Bean Brothers cafe has recently opened. This brand new location is called Bean Brothers Coffeehouse Seoul and is ...
  1. AndersonC (seongsu store)

    Today, I had the pleasure of visiting AndersonC Seongsu, a renowned vintage furniture store in Korea. Whenever I strolled down Seongsu-Dong, I alw...
  2. Iyeha

    Iyeha is housed in a beautifully rebuilt old house in Seochon. It would be a great outing to go to the "ofr Seoul" apparel concept store, which i...
  3. Apartmentfull Market

    On our weekend trip to Seongsu-dong, my girlfriend and I stopped by the Apartmentfull Market, a place I had marked down as part of our to-go list. ...
  1. Namdaemun Market

    This past week, I worked too much, so I wanted to relax this weekend. But now that the new season has begun, I'm sick of not being able to see th...
  2. Hyundai Card Music Library

    A building with a fascinating exterior caught my eye as I strolled down the main street in Hannam-dong. ​Wow, what is this? While walking down the...
  3. KWANGYA (SM Town)

    There is SM entertainment everywhere on Seoul Forest D-Tower. We have KWANGYA as one of them. Oh! Candy Pocket. This, I believe, changes from t...
  1. Jeongdong Observatory

    Outside, everyone is now wearing winter apparel. Due to the unpredictable recent weather, it was unable to straighten up clothing. Sadly my favori...
  2. Cheong Wa Dae (Blue House)

    It was an extremely hot day when we went to see the Blue House. Perhaps it's the recent hot weather or the improved reservation system, but you can...
  3. Changgyeonggung Palace

    Having taken a half-day off work, I decided to take a stroll through the Changgyeonggung Palace. While sipping my coffee and taking in the peaceful...
  1. Josun Palace Seoul (Grand Masters Room, King bed)

    Last weekend, I enjoyed a relaxing hotel staycation at Josun Palace Seoul. We were accommodated in a Grand Masters King Room for our visit. Guests...
  2. Josun Palace Seoul (Fitness center, Pool)

      Josun Wellness Club, 26F Facilities at the Josun Palace Hotel include a fitness center, sauna, and swimming pool. And the Grand Masters King Ro...
  3. Hotel Naru Seoul MGallery Ambassador (Deluxe River view, King bed)

    ​To celebrate both my birthday and Christmas, I went on a hotel staycation with a friend in the last week of 2023. My Friends told me about this h...
Thanks for visiting Seoul. We really hope that you have a wonderful time in Seoul.