"Seoul was once one of Asia's most underrated cities, but thanks to the Korean pop culture wave that has swept the fashion and entertainment industries from Beijing to Bangkok recent years, the South Korean capital is currently reveling in a tourism boom."

- Justin Bergman <The New York Times>

Good restaurants, cafes and shopping places in Seoul where locals go

When traveling with limited time, we always want to choose and visit delicious, attractive, and satisfying locations. Seoulshopper would like to introduce the places that the locals really like, not the places that have become famous for advertisements and sponsorships from travel agencies.

Welcome to Seoul. Share this with any Bibimbap or Kimchi lover!
  1. Sienne (Hannam store)

    ​ Looking at Sienne's showroom from the outside, it appears to be more suited for autumn. Colors of red, green, and brown. The joy of welcoming ...
  2. Tamburins (seongsu store)

    In Seongsu-dong, you can now find the newest Tamburins flagship store. What a breathtakingly beautiful space from the entryway.   Outdoor space ...
  3. Line Friends flagship store (Hongdae)

    A buddy of mine who loves adorable things wanted to go to the flagship store of Line Friends in Hongdae. It looked like there were more foreigners...
  1. Yeongcheon Yeonghwa (yukhoe bibimbap)

    I haven't had Yukhoe Bibimbap very often, but for some reason recently, I've been wanting to visit a place that serves delicious Yukhoe bibimbap. P...
  2. Eomuljeon Chung (Hannam store)

    To celebrate my wife's birthday, we went to "Eomuljeon Chung" in Hannam-dong. Because birthdays are special, I always look for tasty places to cele...
  3. Okdongsik

    Near Hapjeong Station is a restaurant called Okdongsik that has piqued my interest for quite some time. There is usually a huge line at this rest...
  1. Josun Palace Seoul (Grand Masters Room, King bed)

    Last weekend, I enjoyed a relaxing hotel staycation at Josun Palace Seoul. We were accommodated in a Grand Masters King Room for our visit. Guests...
  2. Josun Palace Seoul (Fitness center, Pool)

      Josun Wellness Club, 26F Facilities at the Josun Palace Hotel include a fitness center, sauna, and swimming pool. And the Grand Masters King Ro...
  3. Hotel Naru Seoul MGallery Ambassador (Deluxe River view, King bed)

    ​To celebrate both my birthday and Christmas, I went on a hotel staycation with a friend in the last week of 2023. My Friends told me about this h...
  1. EERT teahouse (mangwon store)

    I've always been familiar with the name EERT for a long time. This teahouse has multiple locations including Mangwon-dong and near Gyeongbokgung Pa...
  2. Taegeukdang (main store)

    This is all about my visit to the famous and historic Taegeukdang bakery near Dongguk University Station. Actually, outside of the nearby Shilla ho...
  3. Seoul Brewery (seongsu store)

    We continued our round two at the Seoul brewery in Seongsu. Even from a distance, it appears to be quite trendy. There is a conceptual difference ...
  1. Cheong Wa Dae (Blue House)

    It was an extremely hot day when we went to see the Blue House. Perhaps it's the recent hot weather or the improved reservation system, but you can...
  2. Changgyeonggung Palace

    Having taken a half-day off work, I decided to take a stroll through the Changgyeonggung Palace. While sipping my coffee and taking in the peaceful...
  3. Starfield Library (Byul-madang Library)

    Starfield Library (Byul-Madang Library) can be found right in the middle of Coex Mall. A public gathering place where people can read, talk, and re...
  1. Hyundai Card Music Library

    A building with a fascinating exterior caught my eye as I strolled down the main street in Hannam-dong. ​Wow, what is this? While walking down the...
  2. KWANGYA (SM Town)

    There is SM entertainment everywhere on Seoul Forest D-Tower. We have KWANGYA as one of them. Oh! Candy Pocket. This, I believe, changes from t...
  3. Gwangjang Market (with sundae / gimbap / tteokbokki)

    Today, we visited Gwangjang Market, one of South Korea's oldest and largest traditional markets. Jongno 5-ga is where you'll find Gwangjang Market....
Thanks for visiting Seoul. We really hope that you have a wonderful time in Seoul.