Tucked into a quiet street in Seongsu-dong, Point of View isn't just a stationery store. It's the place Seoul's design-obsessed crowd treats like a pilgrimage site. Founded by lifelong stationery collector Kim Jae-won, what started as a small curated shop has grown into a three-floor flagship that regularly draws a line out the door, even on weekdays. The philosophy behind it is simple but rare: stationery isn't just about function, it's "the most primal tool for shaping a story." Every pen, notebook, and paperweight on the shelves is chosen with that idea in mind, sourced from small ateliers in Germany, France, Japan, and beyond; many of them nearly impossible to find anywhere else in Korea. It's less a shop, more a love letter to the act of writing things down.

Tools For Every Point of View

Spread across three distinct floors, the store reads almost like a museum of writing culture.

• 1F, TOOL for Every Point of View : Everyday essentials done right. Fountain pens, notebooks, pencils, and desk objects from carefully selected international and in-house (POV Original) lines.
• 2F, SCENE from Another Point of View : A more editorial floor filled with fabrics, objets, embroidered brooches, and leather notebook covers. Things you buy less for utility and more for how they make a desk feel.
• 3F, ARCHIVE by Own Point of View : The rare stuff. Fountain pens, solid ink sticks, handcrafted paper goods, and a rotating archive of hard-to-source finds for serious collectors. Bestsellers include the store's own POV Original pencil sets and journals, leather Everyday Carry pouches from the in-house POV Atelier line, and imported cult favorites like Blackwing pencils and Traveler's Company notebooks.

From a Tiny Seongsu Corner to Seoul's Most-Queued Stationery Store

When it first opened above a quiet Seongsu street, Point of View was a modest, second-floor shop most people walked past without noticing. Word spread fast among Korea's growing "mundeok" (stationery-obsessed) community, and within a few years the brand outgrew its original space entirely, relaunching as a three-floor flagship with its own gallery-like identity; right down to a custom typeface inspired by early-20th-century Viennese design. What sets it apart from Korea's other stationery megastores is curation over volume: rather than stacking shelves with everything available, Point of View handpicks internationally rare, design-forward pieces you genuinely can't find at a typical stationery chain, alongside a growing line of well-made original goods.

Why Seoul Is the Real Deal

Point of View is a Seoul-born, Seoul-grown brand, and its Seongsu flagship is the only place where the full experience. All three curated floors, the original in-store displays, and the widest selection of imported and rare items comes together in one visit. Online listings and department store counters only carry a fraction of what's in the actual store.

What It'll Cost You

Prices span a wide range depending on what you're after. Everyday items like single pencils or small notebooks start around ₩3,500–15,000 (about $2.50–$11), while curated notebooks, POV Original gift sets, and imported fountain pens generally run ₩20,000–90,000 (roughly $15–$65). Leather goods and rare collector pieces on the 3rd floor can go higher, from ₩100,000 upward (around $75+).

Find Your Way to Point of View

• Flagship Store : 18 Yeonmujang-gil, Seongdong-gu, Seoul (Seongsu-dong 1-ga), 1F–3F Naver map
• Hours : Daily, 12:00 PM – 8:00 PM (closed on the last Monday of every month)
• Also available through select curated retailers like 29CM and Olive Young online, though the full assortment is only in the Seongsu store.

Store locations and hours may change, please check the official website or Instagram before visiting.

Website: https://pointofview.kr/

Instagram: @pointofview.seoul

Photo: @pointofview.seoul