The Stationery Shrine Seoul's Creatives Can't Stop Visiting

Tucked into a quiet street in Seongsu-dong, Point of View isn't just a stationery store — it's the place Seoul's design-obsessed crowd treats like a pilgrimage site. Founded by lifelong stationery collector Kim Jae-won, what started as a small curated shop has grown into a three-floor flagship that regularly draws a line out the door, even on weekdays. The philosophy behind it is simple but rare: stationery isn't just about function, it's "the most primal tool for shaping a story." Every pen, notebook, and paperweight on the shelves is chosen with that idea in mind, sourced from small ateliers in Germany, France, Japan, and beyond — many of them nearly impossible to find anywhere else in Korea. It's less a shop, more a love letter to the act of writing things down.

Tools For Every Point of View

Spread across three distinct floors, the store reads almost like a museum of writing culture.

• 1F — TOOL for Every Point of View: Everyday essentials done right — fountain pens, notebooks, pencils, and desk objects from carefully selected international and in-house (POV Original) lines.
• 2F — SCENE from Another Point of View: A more editorial floor filled with fabrics, objets, embroidered brooches, and leather notebook covers — things you buy less for utility and more for how they make a desk feel.
• 3F — ARCHIVE by Own Point of View: The rare stuff. Fountain pens, solid ink sticks, handcrafted paper goods, and a rotating archive of hard-to-source finds for serious collectors. Bestsellers include the store's own POV Original pencil sets and journals, leather Everyday Carry pouches from the in-house POV Atelier line, and imported cult favorites like Blackwing pencils and Traveler's Company notebooks.

From a Tiny Seongsu Corner to Seoul's Most-Queued Stationery Store

When it first opened above a quiet Seongsu street, Point of View was a modest, second-floor shop most people walked past without noticing. Word spread fast among Korea's growing "mundeok" (stationery-obsessed) community, and within a few years the brand outgrew its original space entirely, relaunching as a three-floor flagship with its own gallery-like identity — right down to a custom typeface inspired by early-20th-century Viennese design. What sets it apart from Korea's other stationery megastores is curation over volume: rather than stacking shelves with everything available, Point of View handpicks internationally rare, design-forward pieces you genuinely can't find at a typical stationery chain, alongside a growing line of well-made original goods.

Why Seoul Is the Real Deal

Point of View is a Seoul-born, Seoul-grown brand, and its Seongsu flagship is the only place where the full experience — all three curated floors, the original in-store displays, and the widest selection of imported and rare items — comes together in one visit. Online listings and department store counters only carry a fraction of what's in the actual store.

What It'll Cost You

Prices span a wide range depending on what you're after. Everyday items like single pencils or small notebooks start around ₩3,500–15,000 (about $2.50–$11), while curated notebooks, POV Original gift sets, and imported fountain pens generally run ₩20,000–90,000 (roughly $15–$65). Leather goods and rare collector pieces on the 3rd floor can go higher, from ₩100,000 upward (around $75+).

Find Your Way to Point of View

• Flagship Store: 18 Yeonmujang-gil, Seongdong-gu, Seoul (Seongsu-dong 1-ga), 1F–3F Naver map
• Hours: Daily, 12:00 PM – 8:00 PM (closed on the last Monday of every month)
• Also available through select curated retailers like 29CM and Olive Young online, though the full assortment is only in the Seongsu store.

Website: https://pointofview.kr/

Instagram: @pointofview.seoul

Photo: @pointofview.seoul