Hergé (Seongsu, Seoul) is renowned for its jambon beurre sandwich, a classic French delight that has captured the hearts (and taste buds) of locals and visitors alike.

Known for its French-style pastries and breads, Hergé combines sourdough baking with a cozy and welcoming atmosphere.

If you’re visiting the Seongsu-dong store, take Exit 2 from Seongsu Station and walk for just a minute. While they also operate a second location in Apgujeong-dong, the Seongsu flagship offers a unique charm.

For those who want to enjoy their bread in a relaxing setting, head to the café on the second floor, where you can pair your Hergé bread with a drink.

Though the shop is small, it’s beautifully furnished with an inviting vibe. Fun fact: Hergé is named after the famous cartoonist behind The Adventures of Tintin.

Basil Scone 4.2 / Palmicarre 4.9

Campagne 6.5 / Rice Campagne 7.3 / Walnut & Cranberry 7.3 / Fig Campagne 7.8

Made with Levan, a naturally fermented species, this is a must-try for sourdough enthusiasts.

​Valrhona choco Macadamia 8.0 / Pain de seigle 8.5 / Olive Ciabatta 4.8 / Cheese Ciabatta 4.8

Jambon beurre sandwich 7.8

Hergé’s jambon beurre sandwich (7,800 won) is the star attraction. A simple yet elegant sandwich made with a fresh baguette, it’s packaged beautifully, ideal for enjoying at home, in the shop, or on the go.

During my visit, at 4 pm on weekday, the shelves were stocked with several jambon beurre sandwiches. However, by 6:30 pm, just before closing, there was only one left! Clearly, this sandwich is in high demand.

Croissant 4.0 / Custard cream 5.2 / Hazelnut pepper 6.5 / Injeolmi Cream 5.2 / Pain au chocolat 5.0

Baguette 3.8 / Cinamon cruffin 4.0 / Custard cruffin 4.2 / Rasberry Cruffin 4.5 / Croffle 4.5

Danish Bread 7.0 / Plain financier 3.0 / Valrhona choco 3.4 / Coconut 3.2 / Truffle salted caramel 4.2

Hergé also offers a selection of wine, jam, and other goods, making it a great spot for creating the perfect picnic setup.

​Herge's Jambon Beurre

Hergé’s jambon beurre is simply amazing. With a richer, buttery flavor and a milder saltiness compared to typical versions, it strikes the perfect balance. The addition of pepper adds a subtle kick, elevating the taste even further. If for nothing else, a visit to Hergé is worth it just to try this sandwich.

Whether it’s the jambon beurre, their artisan breads, or the cozy atmosphere, this bakery has something special for everyone.

Address : 277-56 Seongsu 2(i)-ga 3(sam)-dong, Seongdong-gu, Seoul OPEN GOOGLE MAP

Phone : +82-507-1485-7021

Operation Hours : Monday-Friday : 8:00 - 19:00, Saturday-Sunday : 10:00 - 19:00

Instagram : Check out more photos

Source : https://blog.naver.com/horangeat/222666606986

Writer : horangeat

Special thanks to horangeat

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