An elegant minimalist concept store carrying all of my favorite labels

Last weekend, I went to Beaker (Hannam store), located in Hannam-dong. You may find Modern Korean labels and Foreign minimalist brands at this convenient location in Hannam-dong.

Domestic brands dominate the first floor. Brands like Youth, Brownyard, Shirter, Birthdaysuit, Amomento, TheOpen Product, and Le917 may be found here, among others.

This is a great place to find a wide selection of trendy local minimalist brands.

 

#YOUTH

 

# BROWNYARD

 

#SHIRTER

 

#BIRTHDAYSUIT

 

#Amomento

The only authorized Amomento store in Korea is situated in the Seochon area. Meet the Amomento 22FW season at Beaker Hannam as well. 

 

Padded Safari Jumper

Brand new from Amomento, this is their safari jumper. The fabric has a rustling nylon feel and the brown fur collar can be removed. It can keep me warm and look great, therefore it has to be on my want list.

 

Grandpa Cardigan

Amomento's signature item is the Grandma Cardigan, whereas the Grandpa Cardigan is the male equivalent. Mohair yarn was used to give the fabric a wonderful three-dimensional texture.

 

#le17septembre

One of the main reasons I visited Beaker (hannam store) was to check out the brand's le17septembre 22F/W season collection.

Unfortunately, only women's items from the Le17 collection were displayed because the men's collection was delayed. After next weekend, I'll be back for sure!

The Beaker (Hannam store) is currently stocking women's clothes from the #Le17 22FW collection.

The first floor is fun to browse because it features not just fashion labels but also a wide variety of interesting and useful accessories, such as bowls, hand lotions, and perfumes.

If you take the stairwell down to level B1, you'll find even more brands to choose from. The basement was where you'd find most of the international brands.

 

#Auralee

I also tried some products by the Japanese high-end minimalism brand Auralee.

At first glance, the Auralee brand seemed to me to be quite similar to Lemaire, another luxury minimalist brand.

The Japanese fashion label Auralee is rising in popularity due to the brand's trendy use of color and fabric.

 

Brushed Super Kid Mohair Knit

This Auralee mohair knit is a best seller. The blue color is tempting, and the knitwear's finest baby mohair yarns make for a luxuriously smooth feel.

Auralee Mohair knit - size 4

Auralee knit cardigan blue - size 4

 

Auralee wool overjacket

This blazer by Auralee has a comfortable, casual vibe that I really enjoyed.

 

Auralee padded jacket

It's an Auralee padded jacket, and I found the China collar and length to be quite appealing.

 

Auralee Mohair Knit Dark Brown with denim pants

 

 

#Studio Nicholson

Studio Nicholson, a global deconstructivist minimalist label, is another one whose clothes I tried on.

Studio Nicholson's popularity in Korea has risen thanks to a recent collaboration with Zara. Cardigans, coats, sneakers, and more from Studio Nicholson can be found at Beaker (Hannam store).

If you're in Hannam-dong, you should see the new collections from local and international designers.

 

Address : 738-36 Hannam-dong, Yongsan-gu, Seoul OPEN GOOGLE MAP

Phone : +82-70-4118-5218

Operation Hours : Monday-Sunday : 11:00 - 20:00

 

Source : https://blog.naver.com/nuoo771/222892391711

Writer : nuoo771

Special thanks to nuoo771

 

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