KITH (seongsu)

KITH (seongsu)

On Friday, I went to Seongsu-dong to get my hair done and toured some showrooms I'd wanted to visit for a long time. I’ll start with the new store KITH (Seongsu) that opened this May.

KITH which I once visited in Shibuya, Tokyo, has just opened in Seoul. Supreme and KITH stores are now within reach in Korea. If you're unfamiliar with the name, KITH stands as an American concept store for high-end lifestyle goods, a haven for street culture, and a master in collaboration.

In this post, I go over an overview of the KITH Seongsu flagship store, the brands sold there, and the Capsule collection that was launched alongside the store's first opening in Seoul.

kith seongsu seoul shopping

Close to Ader Error Seongsu store, you will find KITH Seoul elegantly encased with red bricks. After Tokyo, Japan, and London, France, it is the second store in Asia and the fourth store globally.

kith seongsu seoul shopping

The fact that Seongsu-dong is crowded even during the weekdays likely explains why there was a queue when I went there at about 5 p.m. on Friday.

Even though the line was very short, we still had to wait about 20 minutes to enter. This is done to ensure that customers have a pleasant shopping experience. On weekends, it would likely take more time.

 

1F (Fragrance, Accessory, Eyewear, Reception)

kith seongsu seoul shopping

All the staff were so kind and smiley when I entered. From the moment I stepped inside, I got the impression that it was a bit fancier than the Tokyo flagship store.

kith seongsu seoul shopping
kith seongsu seoul shopping

Upon entering, I noticed flowers from Plants on the Shelf on the left side. Perfumes, ACC, and eyeglasses are on the opposite side.

kith seongsu seoul shopping

One wall was occupied by Byredo.

And fragrances by Maison Margiela.

kith seongsu seoul shopping

Some unique pieces of jewelry and Balenciaga eyewear collection.

kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping

Just a bit further inside, you'll find an area that looks like a reception. It appears like they put a lot of effort into the space's interior design.

The first floor served as a welcome area with only a few merchandise, but the atmosphere was ultra-chic and hip, like stepping into a boutique selling high-end labels.

A closet full of vinyl records.

kith seongsu seoul shopping

More merchandise is on the second floor, so let's go check it out. With KITH's ornate Spanish tiles, the floor is likewise fashionable.

2F (Men, Women, Kids)

kith seongsu seoul shopping

​A wall full of sneakers. Brands such as Adidas and Puma, as well as New Balance, Asics, Nike, Salomon, Keen, Hoka One One Merrell, Clarks, Mihara Yasuhiro, Dr. Martens, and countless more are displayed. You can get all the latest trends there.

kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping

Both the Tokyo and Seoul locations featured an excellent selection of shoes.

Mens

kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping

A large number of items from the men's collection were available.

kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping

Clothing from Acne Studios and Jil Sander, as well as some apparel from Our Legacy, a brand that is currently trending in Korea.

kith seongsu seoul shopping

CP Company & Stone Island

 

Women

kith seongsu seoul shopping

Womens collection is located behind the wall that displays the shoes.

kith seongsu seoul shopping

Many new summer collection were introduced, and the majority of the women's collection was by their own label KITH.

kith seongsu seoul shopping
Embossed tiny logos, an adorable sleeveless top with a ribbon.
kith seongsu seoul shopping

Pants with a unique nylon fabric, commonly found in lightweight tents.

kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping

Lovely color of pants. However, after realizing the price, I decided to put them down.

kith seongsu seoul shopping
kith seongsu seoul shopping

Moreover, handbags by Margesherwood, Louis Vuitton, and Chanel.

kith seongsu seoul shopping
kith seongsu seoul shopping

Kith apple little pouch, along with a few silver pieces and multi-colored necklaces.

Kids

kith seongsu seoul shopping

​​The kids section is located behind the women's. If you are a parent who likes street fashion, you might want to check out here because it has a lot of clothing and shoes for kids. Shoes were categorized according to age, with separate sections for newborns, kids, and teens.

kith seongsu seoul shopping
kith seongsu seoul shopping

Adorable garments that would be perfect for babies.

kith seongsu seoul shopping
kith seongsu seoul shopping
kith seongsu seoul shopping

My favorites among the children's clothing were these three.



Seoul Capsule Collection

kith seongsu seoul shopping
kith seongsu seoul shopping

Tees and hoodies with the Taegeuk emblem, a circular representation of the Korean flag, in a graphic design. And graphic tees featuring the Namsan Tower.

Maybe it was because expectations were high, or many of the cool designs were already sold out, but this collection left me feeling a bit disappointed.


Jinro Capsule Collection

kith seongsu seoul shopping

This jacket with a lovely color was a part of a collection honoring Jinro's 100th anniversary.

 

Treats

kith seongsu seoul shopping
kith seongsu seoul shopping

Maybe because it was a weekday, there weren't many people outside the TREATS ice cream shop. I think it'll be quite crowded on the weekend.

My schedule didn't allow me to taste the ice cream, but the empty line made me regret not trying one. After hearing how good it was, I will definetely return with my husband next weekday to try it.

It was all about KITH Seongsu and its clothing and shoe collection, as well as the own labels sold there, including the Jinro and Seoul capsule collections. After its launch, I was concerned that there would be a long line to get in, but thankfully, it wasn't quite as bad as the first opening, so everything was OK.

What Kith Seoul does next is something I can't wait to see, and I'll definitely be back if word gets out about any further collaborations with other brands.

 

 

Address : 70 Yeonmujang-gil, Seongdong-gu, Seoul OPEN GOOGLE MAP

Phone : +82-70-7576-1048

Operation Hours : Mon-Sun : 11:00 - 20:00

Instagram : Click for more images

 

Source : https://blog.naver.com/soback21/223499424426

Writer : soback21

Special thanks to soback21

 

kith seongsu boutique seoul

 

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