For fashion enthusiasts, Apgujeong-dong is a must-visit destination in Seoul. This neighborhood is home to flagship stores of renowned fashion brands, from Supreme, which took streetwear culture by storm, to Gentle Monster, a hotspot for both tourists and locals. Apgujeong Rodeo Street has become a quintessential tourist attraction that you simply can’t miss.

One standout among these brands is Noah, founded by Brendon Babenzien, the former creative director of Supreme. With Supreme’s immense popularity as a foundation, Noah quickly gained recognition and established itself as a significant influence on street culture.

Located on the lively Apgujeong Rodeo Street (Seoul), Noah Cityhouse is hard to miss with its clean and striking white-and-navy exterior. It’s not just a shopping destination but also a perfect spot for Instagram-worthy photos.

The store is conveniently situated near Apgujeong Rodeo Station, surrounded by other flagship stores from well-known fashion brands, making it an excellent area for an extended shopping trip.

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The first floor of Noah Cityhouse houses both a café and a store. True to the brand’s roots in skateboarding and street culture, skateboard decks are prominently displayed throughout the space.

While exploring, I noticed some collaborative pieces on the first floor, and upstairs seemed to feature exclusive seasonal collections.

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The second floor embodies Noah’s unique aesthetic, blending streetwear with an American Ivy League flair. The vibrant color combinations and thoughtful design elements shine especially brightly on sunny days, enhancing both the atmosphere and the merchandise on display.

Accessories are also a highlight here, including Tart Optical glasses, which align with Noah’s minimalist yet distinct style. A set of card wallets, elegantly engraved with Noah’s logo in gold, caught my eye as well.

What stood out most was the store’s inviting ambiance, with its vibrant colors, natural light, and relaxed atmosphere. Unlike department or concept stores, a flagship store like this offers more than just shopping.

I also loved the thoughtful touches, like a teacup and saucer set, perfect for home decoration, and their summer collection of graphic T-shirts and hoodies that seamlessly blended minimalism with streetwear cool.

Apgujeong Rodeo Street has become a fast-growing hub for fashion lovers, and Noah’s flagship store is a testament to the area’s unique appeal. While other brands bring bold street culture energy, Noah’s minimalist approach to streetwear offers a refreshing alternative.

Whether you’re visiting alone or with friends, Noah Cityhouse is an exciting destination to explore. With its distinctive designs, welcoming atmosphere, and prime location.

Address : 25-5 Apgujeong-ro 42-gil, Gangnam-gu, Seoul OPEN GOOGLE MAP

Phone : +82-2-6408-1523

Operation Hours : Everyday : 11:00 - 20:00

Instagram : Check out more photos

Source : https://blog.naver.com/kenetics/223349995193

Writer : kenetics

Special thanks to kenetics

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