Seongsu-dong has quickly become a hub for flagship stores, with all the well-known brands setting up shop in this trendy neighborhood. Among them i...

Ader Error (Seongsu, Seoul) has become a staple of Seongsu, and is often referred to as the next “Gentle Monster” for its unique and immersive bran...

Located near Gyeongbokgung Palace, the Andersson Bell (Bukchon, Seoul) exudes the charm of a luxurious house, blending contemporary design with art...

Seongsu-dong is now home to the newest Tamburins flagship store (Seongsu, Seoul), and let me tell you, it’s an absolute masterpiece. From the momen...

Located in the Itaewon area, the Nonfiction (hannam, Seoul) has become even more delightful and fragrant since relocating to its current, more spac...

A friend of mine, who absolutely adores cute things, had been eager to visit the Line Friends flagship store in Hongdae, Seoul. Naturally, we decid...

Nonfiction (Sinsa, Seoul) recently opened a brand new location in the heart of Sinsa-dong, and I couldn’t wait to stop by. While wandering around G...

Last weekend, I visited the Emis (Hannam, Seoul) Flagship Store with my friend. It was a refreshing experience, blending vibrant aesthetics with E...

During my recent trip to Bukchon, Seoul, I made a stop at Hayan (White) Hanok, the stunning shared showroom for MINJUKIM and PAKUA. Nestled in thi...

The Musinsa Standard (Gangnam, Seoul) store offers a streamlined shopping experience, combining simplicity and style. Located in the bustling Ga...

Shopping in Hannam-dong is always a delightful experience, with its many flagship stores, galleries, and boutiques. Over the weekend, I stopped by...

One of my favorite clothing brands, Low Classic (Yaksu, Seoul) recently opened a new location in Sindang-dong. I couldn’t wait to visit and experie...