This past weekend, I made a trip to the EQL (Seongsu, Seoul) knowing they had the items I’d been searching for in stock.

Though I went on a Saturday afternoon, the line was much longer than expected, with a clear limit on the number of shoppers allowed inside at any given time.

Despite the queue wrapping around the building, I only had to wait about 10 minutes before entering, thanks to the store's efficient crowd management. Once inside, it felt spacious and relaxed, proof that the wait was worth it.

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One of my favorite aspects of EQL is discovering clothing and accessories from trendy brands I’d previously only seen online. The store’s hip, curated vibe made exploring its offerings even more enjoyable.

Among the items, I found a pair of pants that caught my eye. They looked so good that I snapped a photo to share with my boyfriend, planning to present them to him the next time we shop together.

There were plenty of cool items throughout the store. For example, PAIRS is one brand you’ll find here, and their adorable caps are hard to resist.

nounou

One of my personal favorite brands, nounou, had some stylish cups that I really wanted to buy. Unfortunately, I couldn’t carry them around all day, so I decided to hold off and plan another visit next week.

Vitra

I’ve been a fan of Vitra ever since I bought one of their iconic toolboxes in Switzerland. At EQL, they offered a variety of colors and styles of these toolboxes, which are notoriously hard to find elsewhere. They’re as practical as they are stylish, and I’ve already added them to my wish list for my next trip.

2F

As I made my way to the second floor, I noticed a door leading to a terrace. There’s also a designated photo zone here, perfect for snapping selfies and capturing memories of your visit.

Upstairs, the lounge area showcased garments from select brands. The space is generously sized, and the limited number of people allowed inside ensured a calm and comfortable shopping experience. It was never crowded, which made browsing a pleasure.

While I didn’t find any clothing that suited my style this time, the variety of trendy labels and accessories available at EQL makes it a great spot for fashion enthusiasts. Beyond apparel, the store also features a selection of lifestyle brands, offering everything from stylish home goods to unique accessories.

Address : 11 Yeonmujang 15-gil, Seongdong-gu, Seoul OPEN GOOGLE MAP

Phone : +82-507-1381-8526

Operation Hours : Monday-Sunday : 11:00 - 20:00

Instagram : Check out more photos

Source : https://blog.naver.com/ji_yeon_b/223211093832

Writer : ji_yeon_b

Special thanks to ji_yeon_b

eql grove seongsu seoul shopping