A friend of mine, who absolutely adores cute things, had been eager to visit the Line Friends flagship store in Hongdae, Seoul. Naturally, we decided to check it out together and it didn’t disappoint!

Walking in, it was clear that this place is a hit with international visitors. In fact, there seemed to be more tourists than locals exploring the store.

One of the main highlights was the enormous Brown figure. It’s not just a photo spot, it’s interactive! If you pay close attention, you’ll notice Brown’s head moving, which adds a playful touch to the experience.

The store also features a mirror adorned with the autographs of NewJeans members, a perfect spot for fans to snap a photo. 

One of the coolest things here is the customizable phone cases. You can design them to suit your preferences, making it a fun and personal keepsake.

For those who love NewJeans, there are adorable Bunini dolls and other keychains inspired by the group.

Minini Bakery Bnini Bread Doll.

And a variety of Minnie Lenini dolls.

LIVING

If you’re a BTS fan, you’ll be thrilled with the BT21-themed mood lights. These unique lights turn on when you place the magnetic figurine inside and turn off when you remove it. It’s a clever and charming souvenir!

Cooky, Tata, Koya dolls!

The store also has doll claw machines, perfect for anyone looking to test their luck while scoring an adorable prize. It’s hard not to get caught up in the fun energy of the place!

Milkflo Cafe (B1)

After exploring the store, we headed down to Milkflo Cafe on the basement level. It was just as lively, packed with international tourists indulging in its famous treats.

The Line Friends flagship store in Hongdae with its Instagram-worthy spots, K-pop-themed merchandise, and adorable goodies, it’s a must-visit destination for fans of cute things and K-pop alike. Whether you’re a fan of BTS, NewJeans, or just love discovering unique souvenirs, this place has something for everyone.

Address : 141 Yanghwa-ro, Mapo-gu, Seoul  OPEN GOOGLE MAP

Phone : +82-2-322-9631

Operation Hours : Everyday : 11:00 - 22:00

Instagram : Check out more photos

Source : https://blog.naver.com/aeiou353/223311525850

Writer : aeiou353

Special thanks to aeiou353

Line Friends Hongdae Flagship Store seoul