While on a brief business trip to Seoul, I ended up visiting OFR Seoul quite unexpectedly. The spot I initially planned to explore was closed, so I...

After lunch, we headed to Boontheshop (Cheongdam, Seoul) for some shopping. This iconic multi-brand store in Seoul offers a curated selection of hi...

As autumn arrived, Musinsa launched its latest concept store EMPTY in the trendy Seongsu-dong neighborhood. Conveniently located near Exit 3 of Se...

After establishing its first showroom in Hannam-dong, EMIS (Seongsu, Seoul) has opened a second location in the trendy Seongsu-dong area. Known for...

These days, Seochon feels more vibrant than ever, with a growing number of spots to explore. If you're looking for something beyond the usual resta...

Beaker (Seongsu, Seoul) has unveiled its latest flagship store in the Seongsu neighborhood, adding to its legacy after the success of its Hannam an...

If you're a fan of cosmetics, the Huxley-Feev Signature Showroom (Hongdae, Seoul) is a must-visit destination.  Located near KT Sangsang-Madang, th...

The Amore Store (Yongsan, Seoul), founded by AmorePacific, is a go-to destination for beauty lovers who appreciate high-quality skincare and makeup...

Nestled on the third floor in Hannam-dong, the Amuse (Hannam, Seoul) is a must-visit destination for beauty lovers. As soon as you walk through the...

Looking for stylish sunglasses for your upcoming trip? The Gentlemonster (Sinsa-dong, Seoul) offers a visually striking and immersive shopping expe...

Here’s a review of the Nonfiction (Seongsu, Seoul) Store, along with my impressions of Nonfiction’s new musk collection: The Beige and The Grey. U...

A Minimalist Concept Store for Modern Fashion Lovers Located in Hannam-dong, Beaker (Hannam, Seoul) is an elegant, minimalist concept store that cu...