"Seoul was once one of Asia's most underrated cities, but thanks to the Korean pop culture wave that has swept the fashion and entertainment industries from Beijing to Bangkok recent years, the South Korean capital is currently reveling in a tourism boom."

- Justin Bergman <The New York Times>

Good restaurants, cafes and shopping places in Seoul where locals go

When traveling with limited time, we always want to choose and visit delicious, attractive, and satisfying locations. Seoulshopper would like to introduce the places that the locals really like, not the places that have become famous for advertisements and sponsorships from travel agencies.

Welcome to Seoul. Share this with any Bibimbap or Kimchi lover!
  1. Halmaejip

    Today I want to tell you about Halmaejip, a popular spot close to Gyeongbokgung Palace. Renowned for its Jokbal (Pig's trotter) and Gamjatang (po...
  2. Daesungjip

    ​​Daesungjip, a restaurant that has been serving up mouthwatering Doganitang (ox knee soup) and Suyuk (boiled Dogani and Tendon) for 60 years. I lo...
  3. Bomulseom Kimbap

    Whenever I visit Mangwon Market, I always make sure to stop by Bomulseom Kimbap, a Kimbap joint that has vegetarian options. (Although I am not a v...
  1. Tamburins (hannam store)

    ​​​​Shopping at Hannam-dong is always a lot of fun because there are so many great places. Over the weekend, I stopped by one of the trendiest Hann...
  2. MINJUKIM & PAKUA

    Last time, when I visited several brand showrooms in Bukchon, Seoul, I also stopped by MINJUKIM and PAKUA's showroom called Hayan(white) Hanok. Af...
  3. Tom Greyhound (seongsu)

    Tom Greyhound in Seongsu-dong is the one I'm going to introduce today. Because of its convenient location on the main street, I popped in when I wa...
  1. Stay Dayoff

    In Seochon, Seoul, I spent one night at a Hanok (Korean traditional houses or architecture) accommodation called Stay-Dayoff with my friends. Thank...
  2. Hanok Hotel Daam

    On a business trip to Seoul, I chose to stay at the Hanok Hotel Daam near Anguk Station in Ikseon-dong. I also wanted to tour the city during my st...
  3. Ryse Autograph Collection (hongdae)

    As one of Seoul's iconic neighborhoods and a cultural pioneer for South Korea, Hongdae represents the city's youthful energy. Punks, who rebelled a...
  1. Dongbaekhun

    Following an enjoyable day in Anguk-dong in the scorching summer heat, we headed to the neighboring Dongbaekheon Cafe in Samcheonggak for some deli...
  2. House of Vinyl (Yeonhui)

    Located in Yeonhui-dong, the third House of Vinyl cafe after Yeonnam-dong and Mangwon-dong. I thoroughly enjoyed the serene and peaceful ambianc...
  3. Camel Coffee No.3 (Dosan)

    Camel Coffee, with its sophisticated ambiance and vintage vibe, is a popular destination for those seeking a refined coffee experience. Near Dosan...
  1. Sinheung Market (Haebangchon)

    Maybe the wet season is about to start, the weather is already really humid. It's been a long time since I last visited Haebangchon. As always, t...
  2. Namdaemun Market

    This past week, I worked too much, so I wanted to relax this weekend. But now that the new season has begun, I'm sick of not being able to see th...
  3. Hyundai Card Music Library

    A building with a fascinating exterior caught my eye as I strolled down the main street in Hannam-dong. ​Wow, what is this? While walking down the...
  1. Seoul Chaekbogo

    It was an extremely hot day. Thankfully, my destination was not far from the subway station. Upon stepping out of the Jamsilnaru station's Exit 1,...
  2. Jeongdong Observatory

    Outside, everyone is now wearing winter apparel. Due to the unpredictable recent weather, it was unable to straighten up clothing. Sadly my favori...
  3. Cheong Wa Dae (Blue House)

    It was an extremely hot day when we went to see the Blue House. Perhaps it's the recent hot weather or the improved reservation system, but you can...