"Seoul was once one of Asia's most underrated cities, but thanks to the Korean pop culture wave that has swept the fashion and entertainment industries from Beijing to Bangkok recent years, the South Korean capital is currently reveling in a tourism boom."
- Justin Bergman <The New York Times>
Good restaurants, cafes and shopping spots in Seoul where locals frequent
When traveling with limited time, every choice matters. Seoulshopper was created to share the places locals truly love and frequent, from hidden cafés to must-try restaurants. We hope every traveler leaves Korea with unforgettable experiences and lasting memories.
Welcome to Seoul. Share this with any Bibimbap or Kimchi lover!
Restaurant
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Sancheong Sutbul Garden (Euljiro store)
The Sancheong Sutbul Garden (Euljro, Seoul) remains relatively under the radar, likely due to its recent debut. The restaurant, which first opened ... -
Yun Seoul (1-Star Michelin)
I recently had lunch at Yun Seoul (Cheongdam, Seoul), a Michelin one-star restaurant that truly represents the refined charm of modern Korean cuisi... -
Jinmi Sikdang
Jinmi Sikdang (Gongdeok, Seoul), a Michelin-Recognized Spot in Seoul for outstanding Ganjang-gejang (Soy Sauce Marinated Crab). It’s a place my fam...
Attractions
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Starfield Library (Byul-madang Library)
Located in the center of COEX Mall (Seoul), Starfield Library (Byul-Madang Library) is a vibrant public space where visitors can read, relax, and c... -
Namsangol Hanok Village
Located just five minutes from Chungmuro Station, Namsangol Hanok Village is a peaceful escape in the heart of Seoul. For those interested in a ... -
Seokpajeong
The name Seokpajeong translates to "a house surrounded by water and clouds," perfectly capturing the tranquil beauty of this historic site. Commi...
Cafe
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Archivist Cafe
Located about 900 meters from Gyeongbokgung Station, Archivist Cafe (Seochon, Seoul) is a must-visit spot for coffee lovers and brunch enthusiasts... -
Ouvert Coffee Bar
Nestled right next to Folki Coffee Shop, Ouvert Coffee Bar (Seochon, Seoul) is a delightful cafe that perfectly blends great coffee with a relaxin... -
Hanyakbang & Hyemindang
Recently, my friend mentioned wanting to experience the unique ambiance of Hipjiro, so we made our way to Coffee Hanyakbang and Hyemindang, hidden...
Shopping
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Tamburins (seongsu store)
Seongsu-dong is now home to the newest Tamburins flagship store (Seongsu, Seoul), and let me tell you, it’s an absolute masterpiece. From the momen... -
Line Friends flagship store (Hongdae)
A friend of mine, who absolutely adores cute things, had been eager to visit the Line Friends flagship store in Hongdae, Seoul. Naturally, we decid... -
Poset (Yeonhui)
Poset (Yeonhui, Seoul) is a hidden gem for postcard collectors, artists, and creatives, offering a gallery-like space dedicated to visual art and d...
Hotels
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Voco (Myeongdong)
Lately, I’ve been craving a staycation, somewhere near Seoul, where I could lounge around with a book, enjoy a peaceful morning swim, and take a b... -
L7 Hongdae
To celebrate our anniversary and reward ourselves for all the hard work we put into planning our wedding, we decided on a staycation instead of tra... -
JW Marriott Dongdaemun Square
If you're looking for a hotel staycation in Seoul without having to leave the city, JW Marriott Hotel (Dongdaemun, Seoul) is a fantastic choice. St...
Tips
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Google Map / Naver Map / Kakao Map
When you travel in Korea, one of the first apps you might open is Google Maps. It works perfectly almost everywhere in the world — from navigation ... -
WiFi Router / eSIM (Incheon Airport)
Staying Connected in Korea Made Simple When you land in Korea, one of the first things you need is reliable internet. Whether it’s checking maps,... -
Luggage Lockers (Seoul station)
When it comes to train stations in Korea, Seoul Station is the first one that comes to mind. It’s super spacious, always crowded 24/7, and just fe...
Fun
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HiKR Ground (K-pop, K-drama, K-culture)
If you're looking for a free and exciting attraction in Seoul, I’ve got the perfect recommendation for you! HiKR Ground, run by the Korea Tourism ... -
Noryangjin Fish Market
With yellowtail (amberjack) season in full swing, I knew I had to make my way to Noryangjin Fish Market (Seoul) for a true winter feast. There’s no... -
Mangwon Market
Mangwon Market (Mapo, Seoul) is one of my favorite places to visit. While I enjoy exploring traditional markets across the country, there's someth...