"Seoul was once one of Asia's most underrated cities, but thanks to the Korean pop culture wave that has swept the fashion and entertainment industries from Beijing to Bangkok recent years, the South Korean capital is currently reveling in a tourism boom."
- Justin Bergman <The New York Times>
Good restaurants, cafes and shopping spots in Seoul where locals frequent
When traveling with limited time, every choice matters. Seoulshopper was created to share the places locals truly love and frequent, from hidden cafés to must-try restaurants. We hope every traveler leaves Korea with unforgettable experiences and lasting memories.
Welcome to Seoul. Share this with any Bibimbap or Kimchi lover!
Restaurant
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Okdongsik
Near Hapjeong Station lies Okdongsik (Hongdae, Seoul), a restaurant that has intrigued me for quite some time. Known for its critical acclaim in ... -
Hanseong Kalguksu
Hanseong Kalguksu (Apgujeong, Seoul) has been on my must-try list for quite some time, and I finally had the chance to visit! Located in the bustl... -
Pyeongyang-jib
Pyeongyang-jib (Yongsan, Seoul) is a longstanding gem near Samgakji Station, offering a wide variety of barbecued meats and hearty dishes. I had th...
Cafe
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Hanyakbang & Hyemindang
Recently, my friend mentioned wanting to experience the unique ambiance of Hipjiro, so we made our way to Coffee Hanyakbang and Hyemindang, hidden... -
Archivist Cafe
Located about 900 meters from Gyeongbokgung Station, Archivist Cafe (Seochon, Seoul) is a must-visit spot for coffee lovers and brunch enthusiasts... -
Ouvert Coffee Bar
Nestled right next to Folki Coffee Shop, Ouvert Coffee Bar (Seochon, Seoul) is a delightful cafe that perfectly blends great coffee with a relaxin...
Shopping
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Tamburins (seongsu store)
Seongsu-dong is now home to the newest Tamburins flagship store (Seongsu, Seoul), and let me tell you, it’s an absolute masterpiece. From the momen... -
BoMarket (seoul forest)
BoMarket (Seoul Forest, Seoul) is a well-loved brunch café and lifestyle shop with a unique, curated aesthetic. I had no idea there was a location ... -
Nonfiction (hannam store)
Located in the Itaewon area, the Nonfiction (hannam, Seoul) has become even more delightful and fragrant since relocating to its current, more spac...
Attractions
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National Museum of Korea
Even though I grew up in Seoul and totally love exhibitions, galleries, and art museums, this is my first time visiting the National Museum of Ko... -
Seoul Chaekbogo
It was an extremely hot day. Thankfully, my destination was not far from the subway station. Upon stepping out of the Jamsilnaru station's Exit 1,... -
Starfield Library (Byul-madang Library)
Located in the center of COEX Mall (Seoul), Starfield Library (Byul-Madang Library) is a vibrant public space where visitors can read, relax, and c...
Hotels
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Angilsaga
Nestled in a quiet alley near Anguk Station, Angilsaga (Bukchon, Seoul) Guesthouse offers a serene retreat in the heart of Bukchon Hanok Village. ... -
Four Seasons Hotel (Premier Room)
In late March, we spent a weekend at the The Four Seasons Hotel (Gwanghwamun, Seoul) marking our very first stay at this renowned luxury hotel. Co... -
Fairmont Ambassador Seoul (Twin, Deluxe)
Earlier this month, my mother and I took a trip to Fairmont Ambassador Seoul to celebrate my graduation. A friend had recommended the hotel, and it...
Tips
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Google Map / Naver Map / Kakao Map
When you travel in Korea, one of the first apps you might open is Google Maps. It works perfectly almost everywhere in the world — from navigation ... -
WiFi Router / eSIM (Incheon Airport)
Staying Connected in Korea Made Simple When you land in Korea, one of the first things you need is reliable internet. Whether it’s checking maps,... -
Luggage Lockers (Seoul station)
When it comes to train stations in Korea, Seoul Station is the first one that comes to mind. It’s super spacious, always crowded 24/7, and just fe...
Fun
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HiKR Ground (K-pop, K-drama, K-culture)
If you're looking for a free and exciting attraction in Seoul, I’ve got the perfect recommendation for you! HiKR Ground, run by the Korea Tourism ... -
Dongmyo Flea Market
Dongmyo Flea Market has long been a hidden gem, but thanks to "Infinite Challenge" featuring G-Dragon and Jeong Hyeong-don, more and more young pe... -
Noryangjin Fish Market
With yellowtail (amberjack) season in full swing, I knew I had to make my way to Noryangjin Fish Market (Seoul) for a true winter feast. There’s no...